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Unit 9 Creative Product Promotion P4 leaflet
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Unit 9 Creative Product Promotion P4 leaflet based on Thorpe Park and Comic Relief. Passed.
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Local and regionalFor local and regional The diferent International
For the park to try and target a
promotion, it is vital that an
organisation targets that
audience involving priority
promotional methods global audience, they need to target
methods of promotion that will be
suitable advertising to a global
advertising as this is the target market. The park do this by
group for advertising who can advertising at airports and their
easily visit the attraction. Local websites within the country to
and regional advertising usually encourage tourists to spend a day at
has a large form of promotion the park and visit the new ride. This
by various ways. Local means of is benefcial to the park as they can
promotion are advertisements in target a new market.
local newspapers and local Satellite Specialist trade media
radios where a large audience Satellite advertisement consists of television and Specialist trade media is a type of
are exposed to the promotional media that is used to
radio promotion which aims to help businesses such target a particular audience. An
advertisement. Additionally,
promotions at local events such
as Thorpe Park to televise their adverts to millions of example of specialist trade media
as markets and in supermarkets viewers and listeners who watch television and listen would be the park paying for
are benefcial forms of to the radio every day. The park used this form of promotion of The Swarm in a theme
advertisement. The Swarm is media to promote their advert for The Swarm and park magazine that specialises on
advertising theme parks and rides.
advertised mainly on social aired it at prime time on Sky TV channels which is
media and national television This targets a market of readers
usually between 8pm and 9pm to target their who are already interested in
adverts to appeal to a large audience. The park markets their advert at prime thrilling rides and encourages them
market across the country.
time as this is the most popular time for viewers to to visit the park for its new ride. The
National
be watching television channels and to see the park does not rely on this as their
For the park trying to target a main form of promotion however as
national audience, it is essential advert.
their target market are 16-24 who
to use various types of Digital and Internet are more likely to view online
appealing promotional media Digital and internet promotion medias entail the
such as radio and television advertising of the park and The Swarm via digital
adverts and social media forms such as social media advertisements on mobile
promotion that use persuasive phones and computers. Common social medias that
language to attract the public
Thorpe Park advertise on are Facebook, Twitter and
from all parts of the United
Kingdom to visit the park for its Instagram as these are the most used sites by their
new ride. The park also uses target audience. The park also published an
billboards for promotion for their advertisement on YouTube to promote The Swarm to
Fright Night events so using it a larger audience. In addition to this, the park mainly
for The Swarm would also be rely on coverage from digital and internet media
benefcial. The park partnered promotions as their target audience is 16-24 which
with Kellogg’s cereal to ofer are the ages that mainly use social media and allows
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