Summary
Summary Unit 9 Creative Product Promotion P5 media sheet
- Course
- Institution
Unit 9 Creative Product Promotion P5 based on Thorpe Park and Comic Relief. Passed. P5 consists of five documents also being sold. This is 4/5.
[Show more]
Seller
Follow
lexibananas
Reviews received
Content preview
Lexi Thomas Unit 9 P5Promotional Campaign Media Sheet
How will it attract customers to the new
Type of Media
ride?
Television adverts A television advert can attract customers to the new ride
and park as it reaches audiences nationally promoting
further coverage at peak evening times which can attract
far more visitors to the park.
Social media Social media is a popular form of communication
especially in the current generation and Thorpe Park’s
target audience is 16 to 24 year olds which are the main
users of social media. Hence why it would be benefcial to
advertise here to promote themselves to a larger market.
Posters Posters at bus stops are a successful method of
advertising as London is fairly close to Thorpe Park and
there are multiple buses a day from London directly to the
park so having the posters at bus stops would encourage
people to get a bus to Thorpe Park. There are over 13,000
bus stops in London alone with bus shelters with a facility
to advertise so this would be great publicity for the park to
attract more visitors.
Celebrity endorsements The benefts of hiring public fgures to promote the theme
park is that it can attract a wider audience who may not
have necessarily been interested in visiting the park but
can be attracted to it if one of their favourite celebrities
has taken an interest into it. Nowadays there are many
reality television stars that have become popular from
various shows which I think would be useful for
advertisement as they have large followings.
Kellogg’s cereal adverts Thorpe Park chose to partner with Kellogg’s cereal for the
launch of the new ride and to advertise the park and the
ride on the sides of cereal boxes which attracts families to
visit the park and broaden the target age audience.
Hundreds of thousands of people buy cereal on a weekly
basis mainly being Kellogg’s cereal so advertising on
these boxes would be a successful form of promotion.
Billboards Billboards are benefcial forms of advertising as they
reach a large audience of passers-by especially in a
central town such as London in addition to being able to
target the target market of 16-24 year olds.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lexibananas. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.74. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79223 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now