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WGU C201 Study Set Exam Questions and Answers
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WGU C201 Study Set Exam Questionsand Answers
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization? -
-Evaluating results
-What is the result of a company increasing the delegation of authority and
the span of control? - -Increased decision-making authority given to
employees
-Which two key elements does an effective organization include? - -Human
interaction
Structure
-Why does a line organizational structure function most effectively in a crisis
situation? - -It establishes a direct flow of authority.
-A company might divide itself into smaller groups that best match the types
of customers it serves. What is this is an example of? - -Organization
-Which primary driver does management use for an organization's
structure? - -Achievement of company goals
-Which step in the organizing process results in management grouping work
activities into units within the organization? - -Departmentalization
-A high-tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity
and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - -Product
-Which marketing strategy is devoted to maintaining continuous bottom line
prices rather than relying on short-term price-cutting tactics such as cents-
off coupons, rebates, and special sales? - -Everyday low pricing
-When would a pull promotional strategy enhance a competitive advantage
to market a product better than a push strategy? - -When demand for the
product is driven by the end user.
-Which marketing tool is often used to build effective relationship marketing
campaigns? - -Affinity programs
, -Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per contact? - -Personal selling
-What three factors should be addressed in a successful marketing plan? - -
Target market
Sales revenue goals
Plan implementation timeline
-Which three characteristics are measured in demographic segmentation? -
-Race and ethnicity
Income
Household size
-In which three ways does business-buying behavior differ from consumer-
buying behavior? - -A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
-With which two types of products does a marketing strategy rely on
advertising more than personal selling? - -Accessories to primary products
Consumable supplies
-After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company
engage? - -Adding new users
Increasing frequency of use
Finding new uses for the product
-What are three qualities of strong brand equity? - -Awareness
Loyalty
Favorable images
-A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? - -Brand equity
-Which manufacturer distribution model is enhanced by the shipping and
tracking capabilities of a global package delivery service? - -Direct
-Which three tasks are key responsibilities of operations managers? - -
Planning the overall production process
Determining the best layout for the firm's facilities
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