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MN3126
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Lecture notes of 10 pages for the course MN3126 International Business at University of St Andrews
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MN3126 14th September - ThursdayChecklist
Understand what is meant by the term globalisation.
Recognise the main drivers of globalisation.
Describe the changing nature of the global economy.
Explain the main arguments in the debate over the impact of globalisation.
Understand how the process of globalisation is creating opportunities and challenges for
management practice.
Notes From Reading List:
None this week
Notes From Lecture:
Opening Case: Detroit Bikes
ØSupply chain (outsourced)
ØTariffs can lead to companies seeking production from elsewhere for key components.
ØNot easy to find a new producer in a another country that can provide the necessary materials
Ø Detroit Bikes has a lot of outsourcing (especially in China).
From Made in Germany to Made by BMW
Rivalry is Global and not Local
, Introduction
•The world economy today:
•Fewer self-contained national economies.
•More integrated global economic system with lower barriers to trade and investment.
•This transformation is called globalisation.
•The volume of goods, services, and investments crossing national borders has expanded faster than
world output for more than half a century.
•Globalisation offers business opportunities.
What is Globalisation (1)
•Globalisation is a shift toward a more integrated and interdependent world economy.
•Two key facets of globalisation:
•Globalisation of markets.
•Globalisation of production.
What is Globalisation (2)
•The Globalisation of Markets:
•The merging of historically distinct and separate national markets into one huge global marketplace.
•In many markets, the tastes and preferences of consumers in different nations are converging on some
global norm, creating a global market:
•Examples: Coca-Cola, McDonald’s, IKEA, Starbucks, Apple.
•The most global of markets are for industrial goods and materials that serve universal needs around the
world:
•Examples: Aluminum, oil, wheat, microprocessors.
What is Globalisation (3)
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