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Strategic Management Summary

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Full summary of Strategic Management by prof Wim Buekens (course: only slides). The summary consists of slides to be supplemented with notes from the lesson. Full summary of Strategic Management by prof Wim Buekens (course: slides only). The summary consists of being supplemented with notes from th...

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  • June 2, 2018
  • 31
  • 2017/2018
  • Summary

4  reviews

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By: VGstudent20 • 4 year ago

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By: fatumaosman1 • 5 year ago

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By: glennnnnn • 5 year ago

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By: brampienet • 4 year ago

perfect addition to help study the slides. Bought it early so i could use it during class to help me understand what tf was going on. Helped me a lot!

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Strategic management defned
Business succes has two fathers:

Stategy and good luck

How & why?

Getting things done by y oeoope

 Co-creaton
 More ideas
 Trust
 Enthusiasm
 Apignment: app noses in the same directon

APIC-cirpe




Analysis (=understanding)

 Internap strengths & weaknesses
 Your oositon
 The atracttieness of your entiironment & your situaton
 Acton reacton
 Externap by uying by ehatiiour
 Comoetton, how fast wipp I by e cooied?
 Oooortunites and threats

Planning (=choice)

 Mission
 Business defniton
 Goaps & oby jectties

Implementaton (=commit)

 Acton opans

Control

,Strategy formulation: an ensemble of hard and soft information

 The idea that an efecttie strategy can by e detiepooed by y someone in an itiory tower is
comopetepy outdated.
MIS = management
 Hard informaton comes from MIS and is usuappy quantfed. informaton system

 Soft informaton: gossio, imoressions, info from contiersatons,,

 Most of the tme managers by ase their decisions uoon orap communicaton.

 What makes soeaking and pistening so imoortant for managers?

 The tyoe of info you get!




MIS (hard info):

 Market data & anapysis

 Hard info packs nuances and detaips

 Networking is a tiapuaby pe info source for managers

 Hard info is in se historicap and therefore ofen comes too pate




Sof info:

 Gossio, imoressions, contiersatonap info

 Networking is tiapuaby pe

 Soecupattie

 Deoends uoon the memory of oeoope

 Deformaton (etien intentonappy)




 The ideal strategy is by ased on by oth hard and sof informaton

A good strategy is by uipd in the mind of oeoope and is by uipt uoon thousands of smapp detaips,

,
, Mintzberg’s vision on strategy Depiby erate strategy = doepby ewuste strategie

Oooortunistc strategy =


intended depiby erate reapized
strategy strategy strategy
Unreapized strategy
Oooortunistc stategy



Strategy as an emergent process

Mintzberg critcises the dominant ratonapist (content) aooroach to strategy arguing that strategy
emerges (orocess):

o The fappacy of oredicton- the future is unknown
o The fappacy of detachment- imoossiby pe to ditiorce formupaton for imopementaton
o The fappacy of formapizaton- formapizaton inhiby its exiby ipity, soontaneity, intuiton and
pearning

Fappacy =
Adapt your strategy by edriegepijkheid


“if you don’t hatie a strategy you wipp by e, oart of someby ody epse’s strategy” – Aptiin Tofer



Defnition of strategic management


The meaningfup oositoning within an entiironment of a comoany, a oroduct(grouo) or a by rand

Within a wepp-defned tme soan

Diferent ways are oossiby pe



With the goal: the creaton of a sustainaby pe comoetttie adtiantage

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