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Summary Business Partner B2+ GLOSSARY UNIT 1-4
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Business Partner B2+ GLOSSARY UNIT 1-4 (with examples and explanations)
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Samenvatting Engels, tweede semester
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Samenvatting Engels, eerste semester
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Woordenlijst unit 1-4
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Unit 1a business activity that involves collecting Market research showed ‘good potential’ for
market research information about what goods people in a marketing the aftershave to Hispanic men.
particular area buy, why they buy them, etc.
survey a set of questions given to a group of people to The survey was carried out by Warwick
find out about their opinions or behaviour University
focus groups a small group of people that a company, political Consumers in focus groups said they felt
party, etc. asks questions in order to find out pressured to buy things they didn’t want
what they think of their products, actions, etc.
in-depth thorough, complete and considering all the The hospital did an in-depth study of patients’
details needs
to enlarge to increase in size or scale, or to make something A good way to enlarge your vocabulary is to read
do this a daily newspaper
primary research the activity of finding out new information by Interviews are a common form of primary
doing something such as an experiment or survey research.
secondary research (= desk research) the activity of finding out new information by Government agencies produce a lot of data that
reading or analysing information that has already can be used as part of your secondary research
been published
business strategy all the decisions taken, and actions undertaken
by a business for achieving the larger vision.
customer a person who buys goods or services from a
shop or business.
quantitative relating to amounts or numbers, rather than to They did a quantitative analysis of stock market
, the quality or standard of something trends
product tester someone who tries out something new to Product testers found the cream to be very
determine how well it performs effective.
impact the effect or influence that an event, situation, We need to assess the impact on the
etc. has on someone or something environment
respondent someone who answers a set of questions, Only 62 per cent of respondents said they were
especially in a survey satisfied.
to gauge to judge how people feel about something, what I looked at Chris, trying to gauge his reaction.
they are likely to do, or the effect that something
is likely to have on them
researcher a person who carries out academic or scientific
research. / a person whose job involves
discovering or verifying information
qualitative relating to the quality or standard of something They did a qualitative study of educational
rather than the quantity services in the area.
to gather to get information from different places and put The researchers used twins to gather information
it together in one place on a variety of diseases.
viable realistic and likely to succeed The committee came forward with one viable
solution
data analysis careful examination of specific information in The data analysis showed that prisoners, after
order to understand it better or to find an release, reoffended less often than expected
answer to a question
, qualitative research a type of market research that finds out how It’s important to do qualitative research on how
people feel about something or the effect that it people are using these drugs.
is likely to have on them
customer satisfaction how pleased customers are with a product or The firm carried out a survey of customer
service satisfaction.
sample size how many people are in a particular sample If the sample size is too small, the results may
(=group that has been chosen to answer not be reliable.
questions)
market the group of people that a product, service, idea, These advertisements are aimed mainly at our
etc. is aimed at target customers.
moderator someone whose job is to control a discussion The moderator tried to make sure everyone had
between people a chance to voice their opinion.
participant someone who takes part in an activity or event At the end of the conference, participants were
asked to fill out a questionnaire.
discussion the action or process of talking about
something in order to reach a decision or to
exchange ideas.
business lunches a lunch with other business people or
customers where business is discussed
company canteens a place in a factory, office, etc., where
employees can buy food and meals at a low
price
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