100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Onderzoek Decathlon & Expert $5.89   Add to cart
Quickly navigate to
Preview
  2.  
  3. Saxion Hogeschool (Saxion)
  4.  
  5. Retailomgeving

Other

Onderzoek Decathlon & Expert
 11 views  1 purchase
  • Course
  • Retailomgeving
  • Institution
  • Saxion Hogeschool (Saxion)

Voor deze opdracht heb ik een branche oriëntatie gehouden. hierbij heb ik Decathlon & Expert onderzocht. Daarbij heb ik gekeken naar de volgende thema's: -Financieel -Trends & Evoluties -Arbeidsmarkt -Beschrijving van de retailer

Preview 3 out of 24  pages

Document information

  • January 23, 2024
  • 24
  • 2023/2024
  • Other
  • Unknown

Subjects

  • branche
  • decathlon
  • expert
  • cijfers
  • vergelijken
  • trends
  • innovaties
  • financieel
  • beschrijving
  • retail
  • retailers
  • arbeidsmarkt

Written for

  • Saxion Hogeschool (Saxion)
  • Commerciële Economie
  • Retailomgeving
All documents for this subject (1)

Seller

avatar-seller
jochemdekker01

Content preview

Branche oriëntatie




Soort document : Branche oriëntatie verslag
Datum van publicatie : 15-01-2024
Naam : ------
Studentnummer : ----
Opleiding : Associate degree Ondernemerschap & Retail Management
Onderwijsinstelling : Hogeschool Saxion




1

,Inhoudsopgave
Inleiding .................................................................................................................................................... 4

Branche 1: Elektronicawinkels .................................................................................................................... 5

Financieel .................................................................................................................................................. 5
Omzet ...................................................................................................................................................................5
Omzet fysiek & Online ..........................................................................................................................................6
Explotatiebeeld in %.............................................................................................................................................6
Omzetkengetallen ................................................................................................................................................6
Ondernemingen & winkelstructuur .....................................................................................................................7
Bestedingen online & offline ................................................................................................................................7

Trends & Evolutie van de branche............................................................................................................... 8
Retailmedia ..........................................................................................................................................................8
Hybride winkelervaringen; ...................................................................................................................................8
Omnichannel; .......................................................................................................................................................8
Actuele branche trends en ontwikkelingen..........................................................................................................8
Duurzaamheid /circulaire economie/ SDG’s. .......................................................................................................8

Arbeidsmarkt ............................................................................................................................................. 9

Beschrijving van de retailer ...................................................................................................................... 10
Retailshifts .........................................................................................................................................................10
Doelgroep...........................................................................................................................................................10
Assortiment ........................................................................................................................................................10
Communicatie, promotie & verkoopkanalen. ....................................................................................................11
Huisstijl & webshop............................................................................................................................................12
Sustainable Development Goals ........................................................................................................................12
Beschrijving van de markt..................................................................................................................................13
Concurentie ........................................................................................................................................................13

Branche 2: Sport- & Kampeerzaken........................................................................................................... 14

Financieel ................................................................................................................................................ 14
Omzet .................................................................................................................................................................14
Omzet fysiek & Online ........................................................................................................................................15
Explotatiebeeld in %...........................................................................................................................................15
Omzetkengetallen ..............................................................................................................................................15
Ondernemingen & winkelstructuur ...................................................................................................................16




2

, Bestedingen online & offline ..............................................................................................................................16

Trends & Evolutie van de branche............................................................................................................. 17
Retailmedia ........................................................................................................................................................17
Hybride winkelervaringen; .................................................................................................................................17
Omnichannel; .....................................................................................................................................................17
Actuele branche trends en ontwikkelingen........................................................................................................17
Duurzaamheid /circulaire economie/ SDG’s. .....................................................................................................17

Arbeidsmarkt ........................................................................................................................................... 18

Beschrijving van de retailer ...................................................................................................................... 19
Retailshifts .........................................................................................................................................................19
Doelgroep...........................................................................................................................................................19
Assortiment ........................................................................................................................................................19
Communicatie, promotie & verkoopkanalen. ....................................................................................................20
Huisstijl & webshop............................................................................................................................................21
Sustainable Development Goals ........................................................................................................................22
Beschrijving van de markt..................................................................................................................................22
Concurentie ........................................................................................................................................................22

Conclusie ................................................................................................................................................. 23

Bibliografie .............................................................................................................................................. 24




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller jochemdekker01. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $5.89. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$5.89  1x  sold
  • (0)
  Add to cart