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Summary Organisation & Management: An International Approach Chapter 2, 3, 8, 9, 10
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International Communication Block 2.3 Communication Scan Organisation & Management: An International Approach
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Organisation & Management - Aninternational approach
Chapter 2.1 Organisations
An organisatonns environment consists of partes or stakeholders such as buyers, suppliers, compettors and
financiersa Thhese each eeert an inluence on organisatons: they inspect the products or services of an
organisaton and place demands on them that must be met to a satsfactory levela Some eeamples of these
demands:
- Favourable price
- Environmentally friendly producton/packaging
- Good quality materials
- Fast delivery
Organisatons can also eeert an inluence on these individuals and partes through means such as:
- Advertsing campaigns
- Thhe provision of informaton
- Thhe giving of advice
- Thhe supply of products and services
- Maintaining direct contact with their stakeholders
In additon to this, the organisaton can be afected by those environmental inluences that it does not have
significant control over, but that are of high significance in the market:
- Economic development
- Thechnological development
- Demographic development
(Macro factors – environmental factors)
Harmonisaton directng an organisaton by taking account of the inluence of the surroundingsa
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