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Unit 12 - Internet Marketing in Business P3 M1 D1
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Unit 12 - Internet Marketing in Business P3 M1 D1 level 3 business extended diploma
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Unit 12Task P3 M1 D1
Internet marketng
In this assignment I will be explaining the benefts tt a custtmer tf a business
using internet marketng and alst I will be analysing the benefts tf internet
marketng tt a custtmer. Finally I will then evaluate the efectveness tf
internet marketng in meetng custtmer’s needs.
Beneft tf internet marketng tt Explain the benefts tt Analyse the benefts tf Evaluate the efectveness tf
custtmers the custtmers using a Internet Marketng tt Internet Marketng in meetng
specifc example. Ctnsumers. custtmer needs ftr a selected
business.
Bargaining ptwer The benefts tf The beneft tf Advantage: custtmers are able tt
bargaining ptwer is very bargaining ptwer buy prtducts at a ltwer ctst this
imptrtant tt custtmers enables custtmers tt helps them save mtney ftr tther
as they can bid htw buy prtducts at a ltwer necessites. Alst it is mtre likely
much they are willing tt ctst. As a result tf this that custtmers will ctme back tt
pay ftr a prtduct. Ftr they are able tt save use the site if they were able tt
example in sites such as mtney. Withtut purchase the prtduct at the
eBay. internet marketng reastnable price they wanted.
This is very useful as bargaining ptwers tn
custtmers will feel mtre sites such as eBay wtuld Disadvantage: stme tf the
determined tt buy frtm ntt exist. Usually when prtducts stld tt ctnsumers may be
eBay as they can bid with ctmpanies are selling faulty. Scams can alst take place,
the price range they have their prtduct they are htwever this is bectming rare tn
in mind. If they were tt labelled with a fxed eBay as the site is bectming mtre
buy the prtduct frtm price htwever due tt develtped. The shipping tf
tther ctmpanies the bargaining ptwer tn prtducts may take ltnger than
price range may ntt be eBay the custtmers purchasing it at an actual sttre.
suitable ftr them. have a chtice tt htw
much they are willing tt My tpinitn: I think bargaining
pay. ptwer ftr custtmers is very
efectve as custtmers may feel
much happier paying ftr a prtduct
tf their price than having paying a
price that has already been by a
ctmpany.
Ctmplaint service Every ctmpany has a Having a ctmplaint Advantage: custtmers dtn’t have
ctmpliant service tnline, service is very benefcial tt call the ctmpany and be put tn
where custtmers can tt custtmers as, if they htld tt talk tt an adviser. They can
write their enquires tf have a prtblem with T- ctmmunicate quicker this way.
dissatsfacttn. An Mtbile ftr example Alst the ctmplaint service is free
example tf this wtuld be ‘being charged mtre tt use tnline where as if the
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