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Unit 12 - Internet Marketing in Business M2
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level 3 business extended diploma Unit 12 - Internet Marketing in Business M2
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Unit 12Task M2
Unit 12- Internet Marketnn
In this assignment I will be analysing the marketng pp rtunites ann challenges facen by a selecten
business when using internet marketng. The c mpany I have ch sen f r this task is eBay.
Security and payment: it is easy t make payments n eBay as the payment system is n ne in
three steps. The username ann passw rn createn by the cust mers is frst enteren ann then the
nelivering ann c ntact inf rmat n. The last step is the payment where eBay cust mers can use their
PayPal acc unt t purchase the items as they w uln believe it is safer f r them t use. Once the
c rrect inf rmat n is enteren nly then will eBay take m ney ut f the carn ann the payment will
g thr ugh. Finally the pr nuct will be nispatchen ann neliveren n the estmaten nay.
Payment security: eBay ensures security t their cust mers when sh pping nline with them.
They n this by the payment security where cust mers will trust eBay t use their netails ann
inf rmat n c rrectly with ut getng scammen. This is because as there are m re pe ple using eBay
they have t create acc unts which all ws the site t h ln inf rmat n f sellers ann cust mer s if
there was a scam taking place eBay will be the frst t kn w ann can neal with the mater uickly.
When creatng a username ann passw rn eBay has certain criteriass that every ne has t f ll w f r
example the passw rn must have ne capital leter ann s me numbers. This makes it harner f r
hackers btain inf rmat n ab ut a cust mer.
Overload of market feedback: feenbacks ann reviews are imp rtant t eBay as they neen these
t beter their service r try ann maintain it. F r example if a cust mer han a ban experience with a
pr nuct fr m eBay ann the cust mer reviewen it n the sellers page n t nly will ther future
cust mers be able t see it but als the seller. This means that the seller will l se ut n cust mers
h wever it als means that the seller can w rk n making changes t the pr nuct ann beter it.
Meetnn customers eppectatons: eBay tries t meet the cust merss expectat n by nelivering
cheap but g n uality pr nucts t their cust mers. The items they sell are up t st ck. This satsfes
the cust merss expectat ns because the cust mers can be ensuren that they will fnn the pr nuct
they are l king f r. If an item is l w n st ck the buyers can see h w many the sellers have lef.
This enables them t make the transact n uick s that they can have the purchase. The nate f
when the cust mer will receive their purchases is als estmaten.
Disintermediaton and channel confict: The challenges eBay faces are n t being able t set up
their wn st re. This is because as eBay is a HUGE c mpany ann they sell ver a milli ns f pr nucts
having a st re w uln n t beneft them. Cust mers may n t fnn what they are l king f r in st re as
there are limiten am unt f pr nucts. This means that eBay will l se ut n pr ft as nline they are
able t sell m re than in a st re. In annit n the type f pr nucts that eBay sells are internat nal s
t set up a st re eBay will have t set up st res ar unn the gl be. As it is a gl bal site many pe ple
ar unn the w rln access it theref re if eBay was t have a st re it will have t be set up in every
c untry that has access t the site as cust mers will n t want t travel t ther c untries just t g
t the eBay st re. As a result it is m re benefcial f r eBay t be nline than t have an actual st re.
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