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Unit 29 - Understanding Retailing M1
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Unit 29 - Understanding Retailing M1 level 3 business extended diploma
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Retail format and Function Preformed Reasons for choice of Location Strengths Weaknesseslocation
1. Bicester Village Bicester village is a shopping outlet Bicester village is located in Oxford The strength of locatng The weak point
that allows customers to shop for where thousands of tourist visit every Bicester village in this being located in
designer items at lower prices. The day. As it is one of the most popular site partcular locaton has area is that it is
layout of the shopping outlet is Bicester village atracts many potental worked in favor for them easily accessibl
designed to look like an actual customers. Whether tourist want to shop as Bicester village will because most p
village with one store next to there or not is solely up to the public as have many new customers would have to
another. the layout and buildings of the shopping everyday as a lot of tourist train, car or a c
outlet also tempts customers to check visit oxford. This was a This means tha
Bicester village out. very intelligent strategic Bicester village
plan as Bicester village is to fnd.
able to gain new potental
customers every day.
2. Dagenham Market Dagenham market has been Dagenham market has located The strength of the The weak point
available for over 13 years. It is themselves in a populated part of Sunday market’s locaton this market can
located in the same place that it London. This means that many of the works in favor for them due to the size.
started out in. However due to its customers that shop there are local and because even though the market is consi
increasing popularity and demand loyal. The potental of achieving new market is not well known expanding it is
the market has expanded. The customers is also very high as Dagenham word of mouth from becoming more
market allows customers to get market is a well-known Sunday market customers does spread cramped. Many
good ofers on all types of products. and can be found. Many people in quickly. As a result if new customers cann
This includes domestc products, Dagenham do not have very high potental customers want shop in peace a
clothing, shoes and jewelry. The incomes therefore the market is very to visit the market they are too many p
market runs in the morning tll special for them. This is because they can will be able to as
noon. get products for cheaper price at the Dagenham market is easily
market rather than paying full price at accessible by train, car or
retail stores. In additon the market bus.
ofers the people more ofers so they can
make more out of their money.
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