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Unit 29 - Understanding Retailing M1
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Unit 29 - Understanding Retailing M1 level 3 business extended diploma
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Abtahee Khayer M1 JazwinderIntroduction:
In the following assignment I will compare the junction of formats and locations of retailing. This task will be
completed in the form of a table.
Retail format and Function Preformed Reasons for choice of Location Strengths Weaknesse
location
1. Bicester Village Bicester village gives customers a Oxford has been for over 800 years a This was a very The only draw
unique shopping experience. great place for tourists. Many intelligent strategic to this is that I
Allowing them to get amazing big businesses are located in and around decision for Bicester believe Londo
brand items, all within the same the town, whether on one of the village to make, as they most populate
locale. It is a shopping style like no Science and Business Parks or within must have done some at the moment
other, with stores replicating the one of a number of residential areas. intensive research to the attracting the
look of village homes; it welcomes It has an interesting mix of ancient and local area before amounts of tou
customers to a fleet of quality modern buildings surrounding the positioning there. It has And many of th
clothing at below retail prices. area, which gives plenty for both the worked purely to their not know abou
tourist and resident to do. favor, attracting masses place called ox
of tourists. hence they wil
know about Bi
Village
2. Dagenham Market Dagenham Sunday market has They positioned themselves in a very The decision to position One of the wea
been in trading since in 2002 and populated part of London. With local themselves in such a could be the fa
has been on the same site since residents being the biggest customers. dense area of the town just like any m
and is now 4 times the size due to The residents may not have the highest has been one of the main its very cramp
the overwhelming demand for income, so they will rather opt for a reasons of their success. to shop. Custo
more trading space. The market is market where they can get most of The fact that they often find it di
a fantastic Sunday morning out for their items for a fraction of the cost expanded their market to shop peacef
families and offers them great compared to retail shops. Hence the four times, due to high when they are
deals on everything from domestic local population make the positioning demands. Shows just a comfortable
products to clothing items. of their market a success how successful they
were.
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