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Unit 3 - Introduction to Marketing P2
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level 3 business extended diploma Unit 3 - Introduction to Marketing P2
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Unit 3 MarketnnP2
In this assinnment the aim is to describe the constraints and limitatons nder hich
marketers operate.
Constraints and limitatons on marketnn acttites esor b sinesses incl de the esollo inn r les
and lenislatons that abide the la set o t by noternment.
Sale of Goods Act 1979
What is the Sale oes Goods Act 1979? Tesco Example:
This is a lenislaton hich is necessary esor traders to sell noods that are beinn Ies Tesco sells a prod ct
sold and m st be sold as they are described and oes acceptable tal e and esor example ‘banana’s’
q ality. Ornanisatons o ld hate to describe their s pplies and sertices and they describe the
precisely. bananas as esresh and
How The Sales of Goods Act Efects m chosen Organisatonss
clean ho eter in act al
Tesco and Nandos is responsible esor the noods that they sell and ies a c stomer ret rns an item
esact it is not, Tesco o ld
they p rchased esrom them that is esa lty (it does not conesorm to contract) beca se it
• does not match the descripton
be tiolatnn the sale oes
is not oes satsesactory q ality noods act thereesore
Not ft esor p rpose. deceitinn the c stomers
Tesco and nandos are lenally oblined to resolte the mater ith the c stomer at any tme esor as it does not match the
p to six years esrom the date oes p rchase, or in Scotland esor p to fte years esrom the discotery descripton and not p to
oes the problem. Any rees nd, repair or replacement arranned ith the c stomer relatnn to a satsesactory q ality.
esa lty noods m st not ca se them too m ch incontenience as the companies ill hate to pay
esor other costs, esor example, collecton or delitery.
So rce: htp:// .of.not. k/sharedo.of/738369/738375/OTT772o.SOGAo.explained.pdes
Consu er Protecton fro nfair Trading Regulatons 2008
What the Consu er Protecton fro nfair Trading Regulatons 2008 ? Example:
An Act is the enttlement oes all c stomers beinn treated esairly and the honesty oes Ies tesco as to promote a prod ct
b sinesses they deal ith. With this act b sinesses o ld not be able to p t esor example ‘esairy liq id’ and the
prod ct as described as the
dishonest promotons and se annressite sales tactcs. ‘prod ct oes the year’ and ‘Skin
How The Sales of Goods Act Efects m chosen Organisatonss sensitte’ ho eter the
inesormaton Tesco protided abo t
If Tesco or nandos provide mislead information about the main the prod ct as esalse and
characteristics, availability or origin of a product, or false information dishonest tesco is tiolatnn the
about the trader himself (e.g. qualifcations or awards) it can afect the contract.
company.
If tesco or nandos market a product in such a way that creates
confusion with a competitor's products (e.g. by using a similar brand
name or logo); and
agreeing to be bound by a code of practice that contains a frm
commitment displaying the code logo, but breaching that commitment.
These will cause the companies a lot of damage.
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