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Unit 3 - Introduction to Marketing M1
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level 3 business extended diploma Unit 3 - Introduction to Marketing M1
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Unit 3Task m1
In this task i will be comparing marketng techniques used in marketng products in two organisatonn
I will be discussing the similarites and diferences of each techniques used in my chosen companies
Tesco plc and n
MARKETING COMPANY A- TESCO PLC COMPANY B-NANDOS
TECHNIQUES
Market development Tesco has stores in 14 countries Nandos uses market development by
across Asia, Europe and North opening up stores in
America , Malaysia, the Republic of Australia, Bangladesh, Bahrain, Botswana,
Ireland and Thailandn Tesco sells their Canada, Cyprus, Fiji, India, Ireland, Kuwait,
Malaysia, Mauritius, Namibia, New
products to a wider range of customers
Zealand, Oman, Pakistan, Qatar, Singapore
outside of the UK therefore has developed SouthAfrica, UAE, UK, USA, Zambia and Zi
their market to new customers in diferent mbabwen This means that nandos has
countriesn developed into outer markets from the UK
by broadening their business around the
globen
*The similarites between nandos and tesco using market development is that both companies are
global businesses that aim at customers that are out of the UKn
*The diferences between both companies using market development is that the products tesco sell
to the internatonal market is not limited like nandosn For example if a consumer does not like a
certain product from tesco there will be a range of other optons the consumer can pick from where
as in nandos the chicken and favouring may not be up to the taste of the consumern In some
countries nandos may not be appealing as they do not match the traditonal taste of that countryn
MARKETING COMPANY A- TESCO PLC COMPANY B-NANDOS
TECHNIQUES
Market penetraton when tesco is introducing a new product or nandos uses market penetraton by
service, for example ‘tesco home deliveries’, advertsing their productsn They use
they do this by creatng special deals ‘spend promoton methods such as loyalty cards
more than £25 in stores or online and get so more customers are atracted and eat
free home deliveryn’ This allows tesco to from their and collect stampsn
atract many new customers to their
products or servicesn Another example of
tesco using market penetraton is their
readymade mealsn When introducing the
new item, tesco will charge the product at a
low price or give large discounts to gain new
customers as they are appealed by the low
costn
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