Visual Communication - Unit 2 Milestone 2.

Visual Communication - Unit 2 Milestone 2. Why is a type specimen useful? • It makes it easier to determine which font will be best suited for use in a magazine layout. • It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. • It creates an environment to quickly determine the best color type for a project. • It enables the designer to select which font is best suited for use on the web. [Digital image]. (n.d.). Retrieved from Which of the following are split complementary colors? • Blue, yellow-orange, and green • Yellow-orange, blue, and violet • Green, blue-green, and violet • Blue-green, violet, and orange Which element is featured prominently in this layout grid? • Columns • Gutter • Bleeds • Caption How tall is a word that is set in 72-point type? • One-half inch • One pica • One inch Which of the following defines a typeface? • A member of a complete set of letters, numbers and punctuation symbols • A capital letter form using different weights and widths • Contains the name of the publisher, family, weight, posture and width • Contains all capital letterforms, of consistent posture and width (n.d.). Retrieved from Which of the layout styles below is used in this image? • Rebus • Big type • Frame • Picture window Claude Monet, Water Lilies, 1916, Oil on canvas [Digital image]. (n.d.). Retrieved from Which list below describes the use of color in this painting? • Primary colors, the use of value, and saturation • Mixing of color with light, warm colors, and the use of darkness • Analogous colors, hexadecimal colors, and complementary colors • Cool colors, the use of pigments, and analogous colors What is the correct description for the classification of type called "Old Style"? • This style is characterized by slab serifs and the use of even-weight strokes. • This style is characterized by low contrast between thick and thin strokes, and distinctive numerals. • This style is characterized by elaborate, straight, angular strokes. • This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes. Which of the following is the best description of WYSIWYG? • Method used to choose the size and shape of the typeface to match marketing profiles • Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version • Used in the Gutenberg Bible to create layouts for better readability • Used primarily to produce golden section proportions in design projects Which of the following statements is true about this color wheel? • The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. • The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. • The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. • The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues. CMYK color is used in which situation? • Reading a magazine printed on paper • Reading a magazine on your phone • Reading a magazine on your laptop computer • Reading a magazine on your tablet Which statement correctly explains kerning? • Kerning is the white space between two letters. • Kerning is the white space between two lines of type. • Kerning is the version of a typeface that is wider than its regular form. • Kerning is the spacing across a range of words in body copy. Which principles or elements of layout design are present in this event poster? • Caption and free form text alignment • Columns and justified text alignment • Hierarchy and centered text alignment • Page spread and left text alignment What is an important takeaway from Massimo Vignelli's work from the Unigrid System? • His style proved that a grid is not necessary for a consistent appearance. • It was inspired by the de Stijl style's focus on primary colors. • He revised the way park maps are organized and laid out. • The approach makes it possible to maintain a consistent format across varied pieces of work. How is additive color seen? •