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FACILITY & EVENTMANAGEMENT Samenvatting $4.24
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FACILITY & EVENTMANAGEMENT Samenvatting

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FACILITY & EVENTMANAGEMENT SAMENVATTING in het engels geschreven en in het Nederlands vertaald je kan dus kiezen hoe je leren wilt (engels of nederland). Voor de rest bevat deze samenvatting alles wat je nodig hebt voor je tentamen FACILITY & EVENTMANAGEMENT en geeft het je een perfect beeld van de...

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  • June 19, 2018
  • 19
  • 2017/2018
  • Summary

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Facility And Event management
Summary

Table of Contents
1. Introduction...................................................................................................................2
2. Organization..................................................................................................................3
3. Branding........................................................................................................................5
4. Sponsorship....................................................................................................................7
5. Profiling, ticckting & promootions....................................................................................8
6. Mkdia.............................................................................................................................9
7. Okfkntkntamokn............................................................................................................10

, 1. Introduction
3 eigenschappen/ kwaliteiten die je nodig hebt om succesvol te zijn als event manager
What kind of managers does the FEM-marketplace need?
- Vooruit zien (look ahead)
- Verbinden (connect with people/ organizations)
- Voorop gaan (go ahead)
o Verdiepen
o Verbeelden
o Ontwerpen
o Doen

The (Kolsteeg) marketplace model




3 inkomstenstromen. 3 manieren om geld te verdienen.
*Revenues: Marketing, Media & Eventday

Media organisations; vanuit media kan het georganiseerd worden. Broadcasten of ook geld
uitgeven. Partners en sponsors moeten jou aantrekkelijk maken. Zichtbaarheid is belangrijk
om partner aan te trekken.
Partners vinden het ook belangrijk dat er publiek is. Wie komen er. Wie zijn er
geïnteresseerd om te kijken. Rugby: rechten aanbieden aan media partijen. Verkoop
mediarechten. Veel landen zeggen er is geen interesse voor. Willen ze geen geld aan
besteden. Zend het gewoon uit, is de zichtbaarheid veel groter. Heel succesvol sponsorship
verkopen. Zichtbaarheid sport wordt groter.

Agencies; bedrijven. House of sports tig sports, img. Agencie die op media inkoop zitten.
Advertentiebureaus. In deze dynamiek hun centen verdienen.

Waarom evenementen aantrekken vanwege nalatenschap en evenement potentieel?
Why attracting events because of lecacy & events potential
- Imago voordelen (image benefits)
- Economische voordelen (economical benefits)
- Sociale voordelen (social benefits)
- Omgevingsvoordelen (Environmental benefits)

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