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DMO Case Study IKEA D
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Case study for DMO OPS 2 Exam
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Case DMO 2017-2018 DBy: Kenneth Vijverberg
Date: 19-06-2018
Tutor DMO
, Case Study IKEA DMO 2017-2018D
Table of content
Introduction .............................................................................................................................................. 2
Vision, mission and strategy ..................................................................................................................... 2
IKEAs effective and efficient operation..................................................................................................... 3
The four Vs ................................................................................................................................................ 4
Volume-variety .......................................................................................................................................... 4
Target group characteristics ..................................................................................................................... 4
Distribution process .................................................................................................................................. 5
IKEA and Lean ............................................................................................................................................ 5
Trade-offs .................................................................................................................................................. 5
KEY COMPETITIVE ADVANTAGES OF IKEA................................................................................................. 6
Performance Objectives ............................................................................................................................ 6
Cost .................................................................................................................................................... 7
Flexibility............................................................................................................................................ 7
Quality ............................................................................................................................................... 7
Sustainable supply chain ........................................................................................................................... 7
IKEA SWOT ................................................................................................................................................ 8
IKEA & REDUCTION IN VARIABILITY .......................................................................................................... 9
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