CE8 International Marketingstrategies -->Aanvulling! Antwoorden op leerdoelen die in eerdere samenvattingen ontbraken
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Course
International Marketing Management
Institution
Hogeschool Van Amsterdam (HvA)
Aanvulling! Dit is een aanvulling op mijn eerdere samenvattingen. Mijn eerdere twee samenvattingen geven antwoord op de meeste leerdoelen, maar een aantal niet. Dit document is dus ter aanvulling van mijn eerdere samenvattingen
Leerdoelen en antwoorden
Dit zijn de antwoorden op de leerdoelen die niet beantwoord worden d.m.v. mijn
samenvatting.
1. Het verschil uitleggen tussen export marketing, international marketing en
global marketing
Export marketing: Products are being exported to other countries. Exporting mostly starts
with neighbouring countries that have similar laws, regulations and consumer culture.
International marketing: Marketing activities in more than one country and there is some
kind of control from outside the country in which the product will be sold. Every
market/country needs a different strategy
Global marketing: Whole organization focuses on exploiting global marketing opportunities
and control resources around the world to obtain global competitive advantage. Mostly one
standardized strategy and product for every country.
1.3 uitleggen waar een succesvolle internationale strategie vanaf hangt
It depends on perceiving the changes in the international environment, and being able to
develop a strategy, which enables them to respond accordingly
3.1 uitleggen welke sociale en culturele factoren van invloed zijn op een internationale
marketingstrategie
• Beliefs
• Values
• Customs
6.3 de rol van branding in een internationale context uitleggen
International branded brands have the potential to add value to the organization based on
the following benefits.
• Price premium: They should allow a higher price to be charged for the branded products,
over the product that has similar specification but no brand
• Higher volumes: Alternatively, branded products can generate higher volumes than non-
branded products if they are priced at markets rates, rather than at a premium
• Lower costs: Higher volumes should lead to cost reduction from the economies of scale and
the effect of experience
• Better utilization of assets: The predictably high level of sales should lead brand managers
to make effective use of assets such as equipment, the supply chain and distribution
channels
6.4 uitleggen wat de impact is van emerging markets op internationale bedrijven
MNE’s are not very active in emerging markets, because of the less opportunities of
profitable growth. However the lower incomes in emerging markets still have the potential the
create a large demand for goods and products, if the products meets the specific needs for
poor people. The assumption that consumers from emerging market don’t want sophisticated
products is not true.
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