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COM2604 Assigment 1
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COM2604Assignment 1
Unique no. 651592
,TABLE OF CONTENTS PAGE
1. INTRODUCTION ………………………………………...………………………….4
2. APPROACHES TO THE STUDY OF MASS COMMUNICATION ……………..5
1.1. The social–materialist perspective…...….,,,,,,,,,,,,.…………………….….....5
1.2. Theory……………………....………………..……………….………….………....5
1.2.1 The value of theory ……………………….…………………. .....….......5
1.2.2 The building blocks of theory ……………………………………….…5
1.3 Critical approach ………………….….……………..……………………..…...6
1.3.1 Mass society approach ………………………………….…. ..…….......6
1.3.2 Critical theory today ………………….………………………………….7
3. THE ROLE AND FUNCTION OF THE MEDIA …………………………………...……..7
2.1.1 Functionalism .…………………..…...…..……………….………….…....7
2.1.2 Policial functions of the media in a democracy ………………….….7
2.2.3 Media pluralism .………………………………………………………...…8
2.1 The case of ubuntu as a normative media theory ……………..……..…...8
2.2.1 An overview of the characteristics of ubuntu……...…. ..……........8
2.2.2 The possible influence of ubuntu on journalistic values ………...8
2.2.3 Consequences of Ubuntu as normative framework for media .…9
2.2.4 Feasibility of Ubuntu as normative theory for mass media in SA ….….9
4. CONCLUSION ……………………………………………..…………………………..……9
SOURCES CONSULTED .………..……………………………………………….………….10
, 1. INTRODUCTION
This paper discusses the significance of mass communication, its role as a state tool
that enhances social cohesion and efficient governance, as well as how it
significantly benefits society.
The learning objectives of this article are to discuss several methods for studying mass
communication, the role and purpose of the media, the effects of mass
communication, media and culture, and the media's ideological influence and
globalization.
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