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Google Analytics Certification Exam Questions and Answers 2024
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Google Analytics Certification Exam Questions and Answers 2024
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1 Google Analytics Certification Exam Questions and Answers 2024 1. Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required - ANSWER Campaign Content 2. Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90% % New Visits > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers - ANSWER Bounce Rate > 90% 3. Your business objectiv e is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Ecommerce Conversion Rate Page Value Bounce Rate Pages / Visit - ANSWER Ecommerce Con version Rate 4. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can: send data to Google Analytics from any web -connected device send data to Google Analytics from a kiosk or a point of sale system upload aggregated data tables to Google Analytics A and B only A, B, and C - ANSWER A and B only 5. Which of the following is a hit type tracked by Google Analytics? page tracking hit event tracking hit ecommerce tr acking hit 2 all of these are hit types tracked in Google Analytics - ANSWER all of these are hit types tracked in Google Analytics 6. Which of the following could be measured by defining a goal in Google Analytics? the percentage of visits that contain on ly one page view the percentage of visits that result in a site registration conversion rate the percentage of visits during which visitors spent at least two minutes on the site All of these could be measured by defining a goal in Google Analytics - ANSWE R All of these could be measured by defining a goal in Google Analytics 7. Which of the following would prevent destination goal conversions from being recorded? There was a misspelling in the URL of the goal definition. The tracking code is missing from the conversion page. The match type in the goal definition is incorrect. All of these would prevent a destination goal from recording - ANSWER All of these would prevent a destination goal from recording 8. True or False: The order in which filters appear in your view settings matters. False: Filters are no necessarily executed in the order in which they appear. True: Filters are executed in the order in which they appear. - ANSWER True: Filters are executed in the order in which they appear. 9. Wh ich of the following questions can be answered using the goal flow report? Do visitors usually start my conversion process from the first step or somewhere in the middle? All of these can be answered using the goal flow report. Is there a place in my funn el where traffic loops back to the beginning of the conversion process to start over? Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? Are there a lot of unexpected exits from a step in the middle of my conversion funnel? - ANSWER All of these can be answered using the goal flow report. 10. True or False: When you share a link to a custom report, you share the data in the report. True. Sharing a link to a custom report shares the data in t he report. False. Sharing a link to a custom report only shares a template for the report. - ANSWER False. Sharing a link to a custom report only shares a template for the report. 3 11. Which of the following attribution models would be useful for evaluatin g ads and campaigns that are designed to create initial awareness about a brand? Last Interaction model First Interaction model Linear model Last Non -Direct Click model - ANSWER First Interaction model 12. The Solutions Gallery allows you to import or share which of the following reporting tools or assets? Goals Segments Custom reports B and C only A, B, and C - ANSWER A, B, and C 13. You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increa se in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? Annotations Intelligence Events Real-Time Secondary Dimensions Advanced Segments - ANSWER Intelligence Events 14. In the Multi -Channel funnel repor ts, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? Assisted Conversion Value Conversion Rate First Interaction (Click) Conversions none of these metrics - ANSWER First Interaction (Clic k) Conversions 15. Your Multi -Channel Funnel reports have no data. What is the most likely reason? You haven't implemented Goals or Ecommerce You haven't enabled demographic data You are not using Google Tag Manager You are not using Content Experiments You haven't set up Goal Funnels - ANSWER You haven't implemented Goals or Ecommerce 16. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?The benefits of buying summaries with Stuvia:
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