Exam (elaborations)
MNB 1601 Assessment 2
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MNB1601 Assessment 2 Answers
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Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=145UNISA 2024 MNB1601-24-S1 Welcome to MNB1601! Assessment 2
QUIZ
Started on Thursday, 1 February 2024, 10:26 AM
State Finished
Completed on Thursday, 1 February 2024, 1:43 PM
Time taken 3 hours 17 mins
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
The distinctive triangular boxes of Toblerone Swiss Chocolates give an image of
exclusivity and sets their chocolates apart from their competitors on grocery
store shelves. Which type of packaging is Toblerone using for their chocolates?
Select one:
a. Reusable packaging
b. Speciality packaging
c. Family packaging
d. Economic packaging
The correct answer is: Speciality packaging
1 of 9 2024/02/01, 13
,Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=145
Question 2
Correct
Mark 1.00 out of 1.00
Angie has joined the social club at her work. She hopes that by becoming a
member she will be accepted by her colleagues and included in social functions.
The social club can be seen as a/an _____________ group. 1 opinion 2 cultural 3
familiar 4 reference
Select one:
a. opinion
b. cultural
c. familiar
d. reference
The correct answer is: reference
Question 3
Correct
Mark 1.00 out of 1.00
Hyvon is interested in buying a new car. She walks into the �rst dealership she
can �nd and the sales consultant convinces her to buy the brand new 2017
Hyundai i20. Which marketing communication method was used here?
Select one:
a. Advertising
b. Direct marketing
c. Personal selling
d. Sales promotion
The correct answer is: Personal selling
2 of 9 2024/02/01, 13
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