CPCA Exam Questions & Answers Graded A+
3 Factors of in-store retail that effect SKU proliferation -Answer--variety
-how much space is dedicated to a section
-placement of where products fall in store
Baseline Sales -Answer-sales before promotion
Incremental Sales -Answer-sales gained from pro...
CPCA Exam Q uestion s & A nswer s Graded A+ 3 Factors of in -store retail that effect SKU proliferation -Answer --variety -how much space is dedicated to a section -placement of where products fall in store Baseline Sales -Answer -sales before promotion Incremental Sales -Answer -sales gained from promotion (ad, price discount, display) Category Management.... -Answer --goes beyond food industry, applicable to all -CONSUMER centric - retailer benefits from the customers being satisfied -about ASSORTMENT Destination Category -Answer -primary store of choice for category by delivering consistent customer value -high dollar sale -high household penetration -high purchase frequency -differentiated marketing approach from competitors Routine Category -Answer -prefer red category provider as store is enhanced by its competitive consumer value -large dollar sales -some high household penetration -some high purchase frequency -critical along with destination Seasonal Category -Answer -major category provider making retai ler deliver frequent competitive consumer value -seasonal dollar sales -average household penetration -seasonal purchase frequency Convenience Category** -Answer -category provider making retailer deliver good consumer value
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