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Samenvatting Introductie Toerisme 1.1 - College 4
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Samenvatting Introductie Toerisme 1.1 van de vierde les. Combinatie van de PowerPoint en persoonlijke aantekeningen.
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Introductie Toerisme 1.1College 4 – Behoefte van de toerist/ Typen toeristen
Waarom reizen we?
We hebben behoefe aan nieuwheid en verandering. Te weinig verandering is niet goed, net als dat
teveel verandering ook niet goed is.
Types of tourism
- 50+ tourism - Religious tourism
- Activity holidays - Eco tourism
- Adventure travel - Rural tourism
- Arctiv adventures - Safari holidays
- Art/painting holidays - Sailing holidays
- Business travel - Scuba diving holidays
- City breaks - Shopping experiences
- Cruise holidays - Singles travel
- Cultural and heritage tourism - Ski holidays
- Deep sea adventures - Special needs holidays
- Edicational tourism - Sports tourism
- Gay and Lesbian travel - Sun and beach tourism
- Golfing holidays - Walking/hiking tours
- Health tourism - Weddings and honeymoons
- Incentive travel - Wellness tourism
- Luxury travel - Youth tourism
- Medical tourism - Adoption tourism
- Meetings/conferences - Seks tourism
- Music tourism - Organ tourism
- Out of the ordinary experiences - Drugs tourism
Product markt combinaties (PMC’s)
1. Toeristen typologieën
a. Gedrag
b. Beleving
c. Interesse
d. Levensfase
2. Beslissingsproces
3. Welk aanbod past bij welke doelgroep? En omgekeerd?
Gedrag: Tyoplogieën van PLOG
- Psychocentrisch type
Repeater, veilige bestemmingen
- Allocentrische type
Avontuurlijke nieuwe bestemmingen, wanderers
- Midcentrische type
Tussen psycholcentrisch en allocentrisch in
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