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Opdracht internationale strategische marketing OE33a en b $5.89
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Opdracht internationale strategische marketing OE33a en b

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Opdracht internationale strategische marketing OE33a en b

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  • February 12, 2024
  • 16
  • 2022/2023
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Een rapport over
de strategische
marketing van De
Koffiejongens.

Stam, Inez




DE KOFFIEJONGENS
OE33b

, De Koffiejongens




OE33b: Internationale Strategische Marketing
Hogeschool Inholland Alkmaar

Business Studies



Versie

1



Klas

ALBSFVT 2E




Door

Stam, Inez 683 254



Docent

Plantenga, Daniëlle



Datum

19-12-2022

, Inhoud
Inleiding....................................................................................................................................................................1
Hoofdstuk 1 Product.................................................................................................................................................2
1.1 Kotler..............................................................................................................................................................2
1.2 Product Life Cycle...........................................................................................................................................3
Hoofdstuk 2 Prijs......................................................................................................................................................4
2.1 Prijsstrategie...................................................................................................................................................4
2.2 Prijs in Finland................................................................................................................................................5
Hoofdstuk 3 Plaats....................................................................................................................................................6
3.1 Entreestrategie...............................................................................................................................................6
3.2 Kanaalbeslissing..............................................................................................................................................6
Extern...............................................................................................................................................................6
3.3 Distributie.......................................................................................................................................................7
Hoofdstuk 4 Promotie..............................................................................................................................................8
Hoofdstuk 5 MT Advies..........................................................................................................................................11
Bibliografie..............................................................................................................................................................12

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