Organising for entrepreneurship - Summary: class 6, 7, 9 and BM canvas
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Course
Organising for entrepreneurship (BKULD0O45A)
Institution
Katholieke Universiteit Leuven (KU Leuven)
I physically went to every class, but some parts were not completely clear to me. This is why I re-watched some lessons afterwards, namely classes 6, 7 and 9. This document contains these notes including an overview of what a business model canvas is. The document contains 9 pages.
Organising for
entrepreneurship
Summary
Business model canvas & class 6, 7 en 9
KU Leuven
, Business model canvas
Customer segments
Who are your target customers? The different groups of people or organizations your
organization aims to help. Which customer segments are relevant for you?
Desirability: do they want it?
Value propositions
What do we offer to customers? Describes the bundle of products and services that
create value for a specific customer segment.
Desirability
Channels
Outlines the customer touch points through which an organization interacts with
each of its customer segments to communicate and deliver a value proposition.
Desirability
Customer relationships
Describes how an organization gets, keeps, and grows each customer segment and
what type of relationships it entertains with each of them.
Desirability
Revenue streams
Represents the type of revenues an organization generates from each customer
segment for a specific value proposition.
Viability: sanity check
Key resources
Describes the most important assets required to make a business model work.
Feasibility: can we build it?
Key activities
Describes the most important things a company must perform to make its business
model work.
Feasibility
Key partners
Outlines the network of suppliers and external partners that make the business
model work.
Feasibility
Cost structure
Describes all costs incurred to operate a business model.
Viability: sanity check
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