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Presentation English Home Language

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the document tells you all you need to know about adverts, how they interact with people and or as well as the principles. .

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  • February 13, 2024
  • 24
  • 2023/2024
  • Presentation
  • Unknown
  • 200
avatar-seller
I DO
What is the AIDA principle?

A-ATTENTION
-grab the attention of the buyer: using bright colours, m
sure the advertisement is eye catching e.g huge billboa

I-INTEREST
- Sustain the consumer’s interest: ensuring that the
advertisement is sweet and short( if a video) ensurin
the advertisement gets straight to the point.

,D-DESIRE
-create a desire to possess the advertised
product: using phrases like “ “

A-ACTION
●-spur the buyer into action: “While stock
last”” if you love it, buy it”

,

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