Samenvatting is afkomstig van 'Principles of Marketing´ Global edition, 16th edition'. Geschreven door Philip Kotler en Gary Armstrong.
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Marketing aidg Saee g beockg 1g g g Chapterg 16 Summery
Clear understanding of the diferenne between sales and marketng and where they
nomplement
Marketng Tree main elements
- Creating &g addning vaeue
- Bunedning ag reeatoi hnpg
- Su tanining ag reeatoi hnpg
How?
managing the following items
- Re earchg &g evaeuate
- Newg deveeopmeit
- Marketing mnxg 4g ps g
- Strateny
- Stratenyg tarting theg AIDAFg proce g
o Atteitoi
o Iitere t
o De nre
o Actoig
o Fuefemeitg
Sales Dnrectedg tog createg ag reeatoi hnpg nig whnchg ag barterg tart g aidg heiceg ag
productg org ag ervnceg n g hared
g g g g g Barterg g exchaineg mo tg nfg theg tmeg n g ntg moiey,g vnrtuaeg vaeuta
AIDAF
A Atteitoig g nitroduceg theg me ane
I Iitere tg g nitere tg ofg theg tarnetg nroup
D De nreg g theg nitere tg forg theg product/ ervnceg houedg beg
putg nig de nreg forg theg product/ ervnceg
A Actoig tarnetg nroupg n g noning tog buyg theg product
What type of markets are there
Bu nie g 2g Coi umerg (B2C)
Bu nie g 2g Bu nie g (B2B)
Bu nie g 2g Goverimeitg (B2G)
Coi umerg 2g Coi umerg (C2C)
Goverimeitg 2g Goverimeitg (G2G)
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