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UNIT 12: Internet marketing in business
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Unit 12 internet marketing in business P1-P6 achievement: Pass
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UNIT 12 Internet marketing inbusiness
UNIT 12 Internet marketnn n us ness
Ro Broeksema
97001878
2IBS2
Teacher: E. Schuld nk
,Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
BTEC National, level 3, National in Business Unit 12 - E-Commerce in Business
Student name Assessor name
E. Schuldink
Date issued Interim Deadline Final Deadline Submitted on
3 th may 2017 3 th nov 2017 3 th may 2017
Assignment title Internet Marketing in Business
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show Task no. Evidence
reference that the student is able to:
P1 Descr e the role nternet marketnn has w th n a modern marketnn
context
1
P2 Descr e how selected ornan zatons use nternet marketnn
1
P3 Expla n the enefts to customers of a us ness us nn nternet
marketnn
2
P4 Descr e the enefts and opportun tes to the us ness of us nn
nternet marketnn w th n the marketnn m x of a selected us ness
3
P5 Expla n how nternet marketnn has made a selected us ness more
effic ent羀 eeectve and successful
4
P6 Expla n the challennes of nlo al zaton fac nn a selected us ness when
us nn the nternet as a marketnn tool.
4
M1 Analyze the enefts of nternet marketnn to customers
2
2
, M2 Analyze the marketnn opportun tes and challennes faced y a
selected us ness when us nn nternet marketnn.
4
D1 Evaluate the eeectveness of nternet marketnn n meetnn customer
needs for a selected us ness.
4
Student declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature: Date:
3
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