100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Summary BTEC Business Level 3 - Unit 2: Developing a Marketing Campaign - How to get a Merit or Distinction: Sample Marking Material & Example Work $20.05
Summary BTEC Business Level 3 - Unit 2: Developing a Marketing Campaign - How to get a Merit or Distinction: Sample Marking Material & Example Work
4282 views 11 purchases
Course
Unit 2 - Developing a Marketing Campaign
Institution
PEARSON (PEARSON)
Book
BTEC Level 3 National Business Student Book 2
BTEC Business Level 3 - Unit 2: Developing a Marketing Campaign.
This document is a step by step demonstration of exactly how to achieve an Distinction or Merit in Unit 2. It provides you with Sample Marking and Grading Material and Processes as well as Previous Student Work so you can have a feel...
LBO MODELING EXAM FROM WALL STREET PREP EXAM 2024 WITH ACTUAL QUESTIONS AND COMPLETE 100% VERIFIED CORRECT AND WELL EXPLAINED ANSWERS WITH RATIONALES GRADED A+ BY EXPERTS LATEST VERSION 2024 WITH GUA...
WGU C213 OBJECT ASSESSMENT ACCOUNTING FOR DECISION MAKERS 2023/ 2024 EXAM WITH ACTUAL QUESTIONS AND COMPLETE 100%CORRECT ANSWERS WITH VERIFIED AND WELL EXPLAINED RATIONALES ALREADY GRADED A+ BY EXPERT...
NATIONAL PILATES CERTIFICATION EXAM WITH ACTUAL QUESTIONS AND COMPLETE 100%CORRECT ANSWERS WITH VERIFIED AND WELL EXPLAINED RATIONALES ALREADY GRADED A+ BY EXPERTS |LATEST VERSION 2024 WITH GUARANTEE...
All for this textbook (543)
Written for
BTEC
PEARSON (PEARSON)
Business 2016 NQF
Unit 2 - Developing a Marketing Campaign
All documents for this subject (83)
Seller
Follow
bobmarley442
Reviews received
Content preview
Pearson
BTEC Level 3 Natonal in
Business
Unit 2: Developing a Marketng Campaign
,General Marking Guidance
All learners must receive the same treatment. Examiners must mark the
first learner in exactl the same aa as the mark the last.
Marking grids should be applied positvel . earners must be reaarded
for ahat the have shoan the can do rather than be penalised for
omission.
Examiners should mark accordingl to the marking grid, not according to
their percepton of ahere the grade boundaries ma lie.
All marks on the mark grid should be used appropriatel .
The Marking Informaton folloas on the next page.
,Actvity 1: Tve Raatonale
Acvieving a Pass Mark – Equivalent to A Level ‘E’ Grade
Structure: The Ratonale must have a basic structure. The student must have
attempted to appl relevant marketng principles and concepts. sses of limited
marketng terminolog should be found.
Marketng Aims & Objectves: earner should provide relevant marketng aims
and objectves aith limited development and explanaton. All development
should be relevant to context.
Raesearcv and Analysis of Market Informaton: References aill be made to the:
Case Stud , Independent Research, Wider Business Anal sis, Market and
Compettors. Hoaever as it is onl a aass piece of aork it aill lack relevance to
the context in places.
An interpretaton of reliabilit and validit of the research is attempted,
demonstratng a basic grasp of the concepts and their relevance in context.
Anal tcal approach leads to conclusions being provided hoaever the ma be
generic or ma lack balance or relevance.
Justficaton: An evaluaton aill be presented folloaing evidence of anal tcal
tools being used. Consideraton of ‘appropriateness’ of the justficaton aill
also be attempted.
, Acvieving a Merit Mark – Equivalent to A Level ‘C’ Grade
Structure: The Ratonale has a logical structure and applies a variet of
relevant marketng principles and concepts. All aould be achieved ahile
simultaneousl using relevant marketng terminolog .
Marketng Aims & Objectves: earner ratonalises relevant marketng aims
and objectves aith clear development / anal sis to context. All development
should be relevant to context.
Raesearcv and Analysis of Market Informaton: References aill be made to the:
Case Stud , Independent Research, Wider Business Anal sis, Market and
Compettors. Hoaever as it is a Merit piece of aork it ma potentall lack
relevance to the context in places, ahoever the room for error is much smaller
than aith the pass mark.
An interpretaton of reliabilit and validit of the research is present and
demonstrates a good understanding of the concepts and their relevance in this
context.
Detailed Anal tcal approach leads to conclusions ahich are both relevant and
balanced aith a justfiable conclusion.
Justficaton: An evaluaton aill be presented folloaing evidence of anal tcal
tools being used. All of this aill be used to lead to a coherent justfied
evaluaton. Appropriateness ratonale has a logical structure and applies a
variet of relevant marketng principles and concepts. sses of relevant
marketng terminolog is obvious.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller bobmarley442. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $20.05. You're not tied to anything after your purchase.
