This is the first task of Unit 3 which consists of P1, P2, M1 and D1. This task address the different types of objectives and strategies that businesses use to help boost their profits and market share. There are two businesses that the objectives have been related to in which you need to evaluate ...
P1 – Describe how marketin techiiques are used to market products ii two
ornaiisatois.
a) Organisation and Marketing OObjectiies
What is marketing
“Marketing are actiiities of a company associatied witih Ouying and selling a producti or seriice. Iti
includes adiertisingg selling and deliiering productis tio people.” 1
“Th e managementi process tih rough wh ich goods and seriices moie from concepti tio tih e custiomer.” 2
Ornaiisatoial Objecties aid Marketin Objecties
Organisational OObjectiies are goals and tiargetis tih ati Ousinesses seti for tih emselies Oased on tih e
Ousiness as a wh oleg wh etih er sh orti tierm or long tierm and tih ey tiry tio ach ieie tih em Oy operating
efficientily. For exfiampleg aiming tio Altih ough g Marketing OObjectiies are tiargetis tih ati Ousinesses seti
Oased on tih e marketi tih ati tih ey’re currentily ing wh ich tih ey tiry tio ach ieie Oy operating efficientily and
fitting custiomer needs. Organisational and Marketing OObjectiies are tuitie similar tio an exfitienti
Oecause some oObjectiies h aie tih e same meaningsg tih erefore Ousinesses can easily ach ieie tih em.
Apple
Ornaiisatoial Objecties:
“Exfipand nationwide ch ain of Apple stiores gloOally.” 3
“Increase profiti margins.”4
“Continue tio creatie ground-Oreaking productis. Apple h as made a name for itiself Oecoming a
tirend seter in tih e marketi witih eiery one of tih eir productis intiroducing sometih ing new and
exficiting tio tih e world.”5
Marketin Objecties:
To enlarge tih e marketi.
To increase sales/reienue.
To increase producti range.
The liik betweei the Ornaiisatoial aid Marketin Objectiesg
1
Investopedia. 2017. Marketing Definition | Investopedia. [ONLINE] Available at:
http://www.investopedia.com/terms/m/marketing.asp. [Accessed 05 January 2017].
2
BusinessDictionary.com. 2017. What is marketing? definition and meaning -
BusinessDictionary.com. [ONLINE] Available at:
http://www.businessdictionary.com/definition/marketing.html. [Accessed 05 January 2017].
3
Brandon Burnette. 2017. Apple Inc Objectives and Strategies – Brandon Burnette. [ONLINE]
Available at: https://burnetteb.wordpress.com/2015/06/25/apple-inc-objectives-and-strategies/.
[Accessed 11 January 2017].
4
Brandon Burnette. 2017. Apple Inc Objectives and Strategies – Brandon Burnette. [ONLINE]
Available at: https://burnetteb.wordpress.com/2015/06/25/apple-inc-objectives-and-strategies/.
[Accessed 11 January 2017].
5
Brandon Burnette. 2017. Apple Inc Objectives and Strategies – Brandon Burnette. [ONLINE]
Available at: https://burnetteb.wordpress.com/2015/06/25/apple-inc-objectives-and-strategies/.
[Accessed 11 January 2017].
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