Stereotypen: vooral gebaseerd op de kenmerken die anders zijn dan de eigen cultuur
Communicatemodel van Shannon en Weaver (1949)
Bron zender kanaal ontvanger bestemming
Fouten in het model:
Eenrichtngsverkeer
Context en situate bepalen hoe je communiceert
Communiceren gaat niet alleen door middel van woorden
Nieuw model door Targowksi en Bowman (1988):
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