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Summary Cheney et al. (2011) Organizational Communication in an Age of Globalization: Issues, reflections and practices
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CH 1 - 4, 8, 9 and additional readings.
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Summary Communication & Organizations by Noortje de Boer2011
ORGANIZATIONAL COMMUNICATION IN AN AGE
OF GLOBALIZATION: Issues, reflections and practices
by Cheney et all (2011).
CHAPTER 01: INTRODUCTION.
Refining perspectives.
We should look at each organization and organizational problem on multiple levels and from
perspectives. A multidimensional view helps us understand better how change really operates
and how our very messages about change make a difference.
Assessing metaphors.
Metaphors are an example of invisibility. As we become accustomed to their usage, we begin to
overlook the significance of the representation.
Metaphors help us understand one thing in terms of something else.
However, it illuminates some parts of whereas other parts are neglected.
Some examples of metaphors:
o Standard metaphor = one whole in terms of another whole.
o Synecdoche = a part of the whole or the whole for a part.
o Metonymy = reference to something by naming an attribute associated item.
o Personification = attributing human qualities to an abstraction.
What is communication?
Communication is the simple transmission of information.
Some benefits of improved communication in an organization are:
o Employees feel connected to the business and understand how their actions can support
it.
o New employees exhibit solid connections to the company culture from their initial days
of the day.
o Communication quickly connects employees to changing business challenges, facilitating
quicker adjustments to fluctuating market conditions.
o Management effectively connects with employees through strong leadership during
organizational change.
Everyday understanding of communication needs to be broadened beyond simple transmissions
in order for us to get a grip on all that’s going on when people relate to one another at work and
in other organizational settings.
1
, Summary Communication & Organizations by Noortje de Boer
2011
Organizations as communication.
Organizational communication includes a whole array of things, such as symbols, messages,
interactions, relationships, networks and larger discourses.
Organization = a system of consciously coordinated activities or forces of two or more persons.
o A group of people working systematically towards a certain goal.
o Created by people through communication.
o Hierarchical (usually).
o Recognized by people (in general).
o Includes certain rules.
o Independent units that function towards a similar goal.
Organizational communication vs. communication and organizing.
Organizational communication:
o Place where communication happens.
o Communication happens inside of the organization.
o Static.
Communication and organizing:
o Process.
Roles of organizations in society.
1. Provide goods and sufficiency.
2. Efficiency.
3. Service public interest.
4. Shapes our identity = how we define ourselves.
Why theory?
1. Theory is a useful tool.
2. Theory can be used more than once.
3. Theory can be a tool for predicting trends.
4. Theory is practical.
Ongoing trends.
Growing concern for costumer services.
The rise of green marketing (in both sincere and cynical forms).
The increasing influence of transnational corporations.
o Corporations are becoming more like ‘persons’.
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