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korte samenvatting engels
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BUSINESS PARTNER1 Market research
1.1 Market research methods
Different ways for a company to collect information before they launch a new product?
- street/online surveys
- focus groups
- personal interviews
- observation and field trials
OR
Primary research: gathe
ring new data from customers
Secondary research: consists of data that already exists and is publicly available
Methods: (online) surveys, focus groups, in-depth interviews, desk research
Primair onderzoek: verzamelen van nieuwe gegevens van klanten
Secundair onderzoek: bestaat uit gegevens die al bestaan en openbaar beschikbaar zijn
Methoden: (online) enquêtes, focusgroepen, diepte-interviews, deskresearch
MARKET RESEARCH (T & F):
- Companies use it for both new an existing products and services.
- Surveys gather responses from a large number of people ... Focus groups bring
together a small number of carefully selected people to explore their perceptions of
a product or an issue.
Enquêtes verzamelen reacties van een groot aantal mensen ... Focusgroepen brengen
een klein aantal zorgvuldig geselecteerde mensen samen om hun perceptie van een
product of een kwestie te onderzoeken
- Whether primary or secondary, the key to useful market research is to plan carefully
and keep it relevant in order to gain the most valuable feedback and insights on
which future strategy can be based.
VOC:
6)
Online online
Focus focus
Customer klant
in-depth diepgaand
desk bureau
launch starten
target doel
sample steekproef
7)
Quantitave kwantitatief
relating to reseach where the results can be shown in the form of
numbers, percentages, etc.
1
, BUSINESS PARTNER
met betrekking tot onderzoek waarbij de resultaten kunnen worden
weergegeven in de vorm van getallen, percentages, enz.
Product tester Producttester
someone who tries out something new to determine how well it
performs
iemand die iets nieuws uitprobeert om te bepalen hoe goed het
werkt
impact impact
the effect or influence that an event, situation, etc. has on someone
or something
respondent respondent
someone who answers a set of questions, especially in a servey
iemand die een reeks vragen beantwoordt, vooral in een enquête
respondent
gauge meten
measure how people feel about something or the effect that
something is likely to have on them
meten hoe mensen over iets denken of welk effect iets waarschijnlijk
op hen zal hebben
researcher onderzoeker
a person whose job is to study a particular subject to find out new
things about it
een persoon die een bepaald onderwerp bestudeert om er nieuwe
dingen over te weten te komen
qualitative kwalitatief
relating to the quality or standard of something rather than the
quantity
eerder betrekking hebben op de kwaliteit of de standaard van iets
dan op de hoeveelheid
gather verzamelen
collect or accumulate over a period of time
verzamelen of ophopen gedurende een bepaalde periode
viable haalbaar
used to describe something that is realistic and therefore may
succeed
gebruikt om iets te beschrijven dat realistisch is en daarom kan
slagen
data analysis gegevensanalyse
careful examination of something in order to understand it better
zorgvuldig onderzoek van iets om het beter te begrijpen
EXERCISE 9 P9 MAKEN!
1.2 Working with a focus group
Focus group
2
, BUSINESS PARTNER
= small group brought together by a company to collect qualitative data in connection with a
market survey
kleine groep die samengebracht is door een bedrijf om kwalitatieve data te verzamelen in
verband met een marktonderzoek
VOC:
2)
diverse divers, very different from each other
Participants deelnemers, people who take part in an activity or event
Criteria criteria, standards to judge something
target customers doelgroepen, a specific group which a product or service is aimed at
moderator moderator, someone whose job is to control a discussion between
people
FOCUS GROUP (T & F):
- Are used to gather information before a product is put on the market
- The moderator helps to keep the conversation focused
- It can be helpful for the moderator to record (opnemen) focus group discussions
VOC:
4)
Business lunches Zakelijke lunches
Company canteens Bedrijfskantines
Convenience Gemak
Eating healthy food Gezond eten
Eating lunch at home Thuis lunchen
Favourite restaurants Favoriete restaurants
People’s jobs Banen van mensen
Where people work or study Waar mensen werken of studeren
Rating questions
= Beoordelingsvragen
= giving them numbers between 1 and 10 and asking them to rate aspects of the app.
geef ze cijfers tussen 1 en 10 en vraag ze om aspecten van de app te beoordelen.
VOC:
7)
Impression indruk
appealing aantrekkelijk
features kenmerken
expectations verwachtingen
honestly eerlijk
convinced overtuigd
3
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