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Samenvatting Marketing de essentie hoofdstuk 6
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Goede samenvatting van marketing de essentie hoofdstuk 6
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By: louisarangkuti • 6 year ago
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Samenvatting Marketng hoofdstuk k �Marktuksegmentukate
De meeste bedrijven zijn selectee in de keuze van klanten met wie ze een relate willen ob uwen.
Ze wenden zich ae van massamarketnn en naan zich richten o marksenmentate en d elnr eokeuze.
Doelgroepmarketng
1. Marktsenmentate De markt indelen in aez nderlijke nr eoen met verschillende beh efenn
kenmerken e nedraninnen die m nelijk een aoart or duct e een aoarte marketnnmii vereisen.
2. D elnr eokeuze De aantrekkelijkheid van elk senment evalueren en één e meer senmenten
uitz eken waar o je je wil richten.
3. P sit nerinn Het merk/or duct een c ncurrerende o site neven in de markt en hiert e
een nedetailleerde marketnnmii samenstellen
Soortuken segmentukate
- ne nrafsche senmentate
- dem nrafsche senmentate
Leefijdn levensease
Geslacht
Ink men
- Psych nrafsche senmentate
- Gedranssenmentate
Gelenenheid
Gez chte benefts v rdelen)
Gebruikerstyoe
Gebruikserequente
L yaliteit
Marketeers or beren hun d elnr eoen steeds smaller ae te bakenen d r verschillende
senmentatecriteria te hanteren.
V r B2B-markten nelden n n enkele eact ren:
- Ooerat nele kenmerken
- Ink ometh de
- Situateeact ren
- Pers nlijke kenmerken
D r zich o senmenten te richtenn hebben bedrijven veel meer m nelijkheden m waarde te
leveren aan de aenemer en nsten ze maiimale or fjt van de aandacht die ze besteden aan de
beh efen van aenemers.
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