Exam (elaborations)
Vragen retail management 2e zit 2018
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- Institution
Vragen voor het vak Retailmanagement uit het 2e zit examen van 2018 gegeven door Leen Lagasse aan Universiteit Gent voor de richting Handelswetenschappen.
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Vragen retail management 2e zit 20181) Verschillen pijplijn en tweewegsplatform (staat letterlijk in boek in zo’n tabel)
2) 2 verschillen uitleggen in verband met disruptie in de hotelsector (Air bnb,
booking.com en trivago).
3) Nielsen : F1 Harddiscount F2 F3
a) Supermarkt Delhaize F1
b) Aldi HD
c) Action niks
d) Hypermarkt F1
e) Kaaswinkel niks
f) Spar >600m^2
g) Bakkerij niks
4) Markbereik, afzetspreidingr weer het vb van Max Havelaar koffie die uit de rekken
wordt gehaald. Wat gebeurt er met de afzetspreiding en marktbereik. De teller van de
afzetspreiding daalt en met marktbereik gebeurt er niks. (omzet daalt toch ook bij
marktbereik?)
5) Dienstenfranchise uitleggen + 3 voorbeelden van dienstenfranchise in de retailsector
Vb: Mcdonalds, Quick en Burgerking,
fout, diensten franchise is toch zoals olivier dachkin kapsalon, interim accent. Die
bieden diensten!
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