,pharmaceuticals are arguably the most socially important health
care product. true or false - CORRECT ANSWER-true
pharmaceutical development is a high risk in which many
promising leads prove disappointing. true or false - CORRECT
ANSWER-true
pharmaceutical sales are the highest in which geographical
regions - CORRECT ANSWER-the US, Western Europe, Japan
U.S. accounts for ___ of the worlds pharmaceutical revenues -
CORRECT ANSWER-50%
what has fueled recent growth in the pharmaceutical industry -
CORRECT ANSWER-population growth and increased life
expectancies
which statement describes the relationship between
pharmaceutical companies and genomic research - CORRECT
ANSWER-partnerships between pharmaceutical companies and
genomic companies will not prove immediately profitable
,prescription drug therapy is not cost effective for insurance
companies and providers.. true or false - CORRECT ANSWER-
false
the high price of healthcare is explained by the high price of
medicines - CORRECT ANSWER-false
one of the oldest and least effective pharmaceutical marketing
techniques is DTC (direct-to-consumer) true or false - CORRECT
ANSWER-false
what influences the number of districts in a region - CORRECT
ANSWER-the regions population
what is an example of the regionalization of healthcare delivery
systems - CORRECT ANSWER-california and flordia have
different prescription reimbursement policies
the heart of a pharmaceutical sales team is the regional
manager. true or false - CORRECT ANSWER-false
most DMs did not start as representatives. true or false -
CORRECT ANSWER-false
, how many territories are typically in a district - CORRECT
ANSWER-8-12
what is the most effective method for grabbing market share -
CORRECT ANSWER-comparative selling
pharm reps mainly visit just pharmacies. true or false -
CORRECT ANSWER-false
it is usually only 1-2 calls to a physician before he/she commits
to prescribing your medicine. true or false - CORRECT ANSWER-
false
pharmacies may dispense a product other than what is
prescribed. true or false - CORRECT ANSWER-true
what classifies as "payers" - CORRECT ANSWER-employers
what defines ethical pharmaceutical companies - CORRECT
ANSWER-researching and developing novel drugs
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