Essay
UNIT 2 the business of travel and tourism M1 Table
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MERIT 1 UNIT 2 the business of travel and tourism
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Comparison of two Travel and Tourism organisations M1Company: Thomas Cook Company: National Trust How they gain a competitive Advantage.
Organisational characteristics
Business structure Thomas Cook is a public National trust is a Thomas Cook is a proft making company operating in the
limited company government controlled private sector, due to this Thomas Cook is an
operating in the private organisation meaning it is organisation that relies on only itself to keep running and
sector and due to this under the direct control of earning proft, however if Thomas Cook suddenly began
to lose its customers and proft the company would go
they work towards the government however it
bankrupt unlike National Trust who have the competitive
making a proft which is also controlled by its
advantage because of their business structure. They are
gets divided to all the members as they have a a government controlled company meaning the
shareholders and the big part in keeping the government and its members pay for the company to run
board of directors decides business running as they and thanks to this it would be difcult for the company to
how much each are paying the fail.
shareholder receives and organisation money over a
is open to stock certain period of time.
exchange. They are also Alternatively Thomas Cook has an advantage over
involved in both inbound National Trust because it is both vertically and
and domestic travel. horizontally integrated therefore they have more to ofer
to the public as they have their own airlines, hotels and
Business organisation Thomas Cook is The business organisation holidays so they can sell either of these individually or
horizontally integrated as is a partnership with other together whereas National Trust only sustains historical
its buying smaller companies such as buildings which are used as visitor attractions and
agencies and merging Cadburys and virgin, which nothing else. In contrast to this National Trust may also
with them to create a is when the business has have a competitive advantage because they have
bigger one, for example multiple owners and each innovative pricing policies, their prices are cheaper than
they merged with one of them will have Thomas Cook’s which may encourage customers to visit
a historical building rather than buy a whole holiday as
MyTravel. However invested into the business;
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