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Summary part 1 - Core Concepts
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Summary of the book International Business Strategy, part 1 "Core Concepts"
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Summary Global Strategic Management 2022 KUL, Antwerp
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Midterm Introduction to International Business
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Summary International Business Strategy
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DEEL 1 CORE CONCEPTSChapter 1 Conceptual Foundations of international
business Strategy
= explanatin Framewirk
1.1. Definition Inteennitioni翝 Business Steniteey
= efeetiely eieientlly matlenin a mlltnatinal entlerprise’ss MNE’s’ssa intlernal stlren tlns
witln ippirtllnites enallen es filnd in ei rapnieally dispersed eniirinmentls tlnatl eriss
intlernatinal birders.
Tnis matlenin = preeinditin tli ereatn ialle matlenin stlak enilder ials MNBiL BlLa
Use intlernal firees iltlside birders
1.2. 7 conceptes of tehe unif iny fnimewonk
1. Internationally transiferable /nnon-location bound) FSAsi
Is eipy pastle pissible?
2. Non-transiferable /nlocation-bound) FSAsi
3. Location advantagesi
4. Invesitment in resiource recombination
Own resilrees reeimbinen
<> ’i lin er pissible tli mak e/iwn eierytlnin aline
5. Complementary resiourcesi of external actorsi
Geleierd diir anderen bltl neeessary bpn
s , AGFA: distlribltlirs
6. Bounded rationality
Limitls tli k niwled e; impissible tli k niw eierytlnin
7. Bounded reliability
Kniwin tlnatl deeisiin isn’stl tlne ri ntl eniiee, bltl stll mak e itl
Wirk in tliwards iwn ials
s , AGFA: mlltlieal blsiness: ean’stl pridlee snip wirldwide: adaptl tli lieal mark etl
i. MNE’s unique nesounce bise
How unique ine m …
1. Pnysieal resilrees
2. Finaneial resilrees
3. Hlman resilrees MNindiis tleams -> 1 tleam, ifen refresn mana er, tlak eiier
eimpany = in need if ri ntl peiplea
Smartl peiple in stlar flnetins
, 4. Upstlream k niwled e = ri ntl resilrees, slppliers, k niwled e
Use tlnis k niwled e fir itlner tlnin s MNbly eneaper=mar ea
“wnere tli bly”
5. Diwnstlream k niwled e = sales, elientls, mark etn
6. Administlratie k niwled e
Hiw we ir anize
s , LensOnline: real-tme IS in smartlpnine!
7. Repltlatinal resilrees
s , AGFA: 1.,2.,3. Prif wirk s 24y fir tlnem!, 4. Key resilree, 5. Kniwled e, 6. Prieedlres, 7.
Well-k niwn brand
MNE: bui翝diny upon ites resource base & iccess teo 翝ocition idvinteiyes = °steind-i翝one
FSAs, noutines & nesounce necombinition
FSAs: nefecte distinctive stenenytehs MNsilree eimpettie ea
1.3. Routines
Stlrletllral way if diin tlnin s; abilitly tli eimbine resilrees in lniqle ways
= deeisiins tlnatl din’stl need deeisiintlak in anymire
= stlable patterns if deeisiins -> eiirdinatle pride lse if ress eneratle ialle
= ni n-irder FSA
beeimin sleeessfll= blildin reeimbinin resilrees
1.4. Recombinition
Blndlin resilrees/FSA, simetmes aeriss birders
=artfll irenestlratin if resilrees
respinse tli diferenees betlween eniirinmentls satsfyin tlneir stlak enilders
entlreprenelrial jld mentl = filndatin if eapabilitly reeimbinatin
= preiw tli TW satsfyin SH MNdefnitlely in eimplex intlernatinal setn sa
!tlnin s ean i wrin !
s , medals were snipped in a eintlainer MNwitln itlner iidsa, tlnis eintlainer wasn’stl alliwed tli
be ipened => ni medals => sentl mail witln infi => eneap tlnese risk s is dimests
1.5. Inteennitioni翝 teninsfenibi翝ite of FSAs
Paradix
If FSA einsistls if easy eidifable/expirtlable = eneaply/easy eipyable fir lrself itlners
= ni lin er lniqle = ni lin er lse
ifen embedded in elltllre: eien if l’sre diin tlne ri ntl tlnin s, itl ean stll i wrin bes nitl
aeeeptled in tlne elltllre if tlne frm
1.6. Non-teninsfenib翝e FSA (翝ocition bound=LB)
1. Stland-aline resilrees link ed tli lieatin MNpriiile ed retlail liesa
e , iee eream snip atl sifeltliren
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