Explains the point of a campaign by providing examples of known campaigns and if they were successful. Goes through the different methods of campaigning with their advantages and disadvantages.
,LILIAN’S LAW
This is a campaign to change the drug driving laws.
Was made after a 14 year old girl was killed by a speed car and and drive
was under the influence of cannibis.
It was dedicated to bringing in police roadside drug testing.
They also wanted tougher sentences given to those who are caught.
The driving force behind the campaign was Lilian’s family. They began by
starting a petition.
It was a national campaign.
The local MP had brouhg the issue of drug driving into parliament to help.
The campaign was successful as drug testing was introduced. Drugs
testing kits were created which can identify cocaine, cannabit, opiates,
amphetamines and methamphetamines.
, #METOO
Is a movement against sexual abuse, sexual harrasssment and rape culture.
It aims to empower those who have experienced sexual abuse and to improve
awareness.
The driving force was Tarana Burke who was a victim of sexual assault and she
used the phrase ‘#MeToo’.
It went viral due to the exposure of numerous sexual abuse allegation against t
film producer Harvey Weinstein in 2017.
This was an international campaign widespread through media coverage.
It was supported by many known celebrities including Gwenyth Paltrow and
Jennifer Lawrence.
It was successful by proving how big the issue of sexual violence actually is. It
showed that 54% of women in America report receiving ‘unwanted and
inappropriate’ sexual advances, with 95% of these women saying it goes
unpunished. People had also began reporting past incidents.
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