leadership final exam questions and answers graded A
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Course
Leadership
Institution
Leadership
leadership final exam questions and
answers graded A
Terms in this set (79)
What are the modes of delivery for public presentations?
1. impromptu
2. extemporaneous
3. manuscript
What are the characteristics of successful persuasive campaigns?
• -pretest messages and identify market segmen...
leadership final exam questions and answers graded A Terms in this set (79) What are the modes of delivery for public presentations? 1. impromptu 2. extemporaneous 3. manuscript What are the characteristics of successful persuasive campaigns? • -pretest messages and identify market segments • -expose a large segment of the audience to clear campaign messages • -use the most accessible media for target groups • -use the media to raise awareness • -rely on interpersonal communication, particularly, communication between people o f similar social background, to lead to and reinforce behavior change • -use high credibility sources • -direct messages at the individual needs of the audience • -empathize positive rewards rather than prevention Brainpower Read More 0:08 / 0:15 What are the stages of persuasive campaigns? (6) 1. situation analysis: gather information about your audience 2. objectives: set goals 3. strategies: come up with ways to get things done 4. budget: prepare financial resources 5. implementation: the campaign go es into action, monitor your progress 6. evaluation: complets project, and lays groundwork for future projects What are types of persuasive campaigns? (6) • product/commercial • public relations • political • issue • image • social movements What is a coll aborative leader? • they bring diverse groups together from various sectors of society, integrating their efforts to address community problems and promote the common good. What are the factors for successful collaboration? • skills • attributes • behaviors What is framing? -Shaping our thinking about issues but also what issues to think about. a quality of communication that causes others to accept one meaning over another. What are the key techniques of framing? • Metaphors • Jargon • Contrast • Stories • Spin . How do leaders create meaning through framing? - Leaders create a mental picture of the world and then encourage followers to accept their frame or interpretation of events. Explain the five tools of framing. Metaphors: describes subjects likeness to something else. Jargon: will frame your subject in familiar terms. They bring a very familiar and accepted meaning to the subject with which they are associated. Contrast: Positions two ideas/stances against one another; in terms of its oppos ite Stories: Using stories to shape a narrative, by providing examples Spin: With positive spin, a subject is seen in terms of its strengths. With negative spin, a subject is seen in terms of its weaknesses. Provide examples of metaphors used by both pol itical and business leaders? -the CEO of walmart comparing him never losing in football to his competition against k -mart. -"Part of the problem is that health care is one of the few places in society where we haven't made a commitment to include everybod y. We don't have a fire system where the fire trucks don't go to certain houses on the block." - Anthony Wright, director of Health Access How does the discussion of framing apply to the discussion of Donald Trump? donald trump is a huge media figure. the m edia is shaping him as a joke of a presidential candidate, as he should be. What are the advantages and disadvantages of jargon and catchphrases? They bring a very familiar and accepted meaning to the subject with which they are associated. Familiar refer ences can enhance meaning. Avoid using it when a word or a phrase is in danger of overuse. When should leaders use contrast to help make their points? not sure Positions two ideas/stances against one another Something is right or wrong A is better than B Oversimplifies complex ideas Oftentimes can lead to polarization, both for good and bad Give examples of the techniques Spin and Stories and how advocates of violence against women are using them to frame key issues. --Using stories to shape a narrative Blaming and Shaming Janay If Ray Rice is so bad why would she marry him? They are going to counseling and trying to work things out Allowing people to feel good about Ray Rice and his effort to heal --Rice is being tried in "the court of public opinion". Offering a positive or negative perspective on actual events What are the elements of cultural diversity? -Race -Gender -Age -Ethnicity -Sexual Orientation -Physical Orientation -Physical Characteristics -Cross Cultural
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