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MNB1601 ASSIGNMENT 2 SEMESTER 1 2024 $2.85   Add to cart

Exam (elaborations)

MNB1601 ASSIGNMENT 2 SEMESTER 1 2024

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Exam study book Essentials of Entrepreneurship and Small Business Management + Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business of Thomas W. Zimmerer, Norman M. Scarborough, Doug Wilson - ISBN: 9780132425681 (ALL YOU NEED)

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  • February 27, 2024
  • 8
  • 2023/2024
  • Exam (elaborations)
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MNB1601
ASSIGNMENT- 2(100%)
SEMESTER 1 -2024




2024
MNB1601
ASSIGNMENT-2 (100%)
SEMESTER 1 -2024

,Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=148




UNISA  2024  MNB1601-24-S1  Welcome to MNB1601!  Assessment 2

QUIZ




Started on Wednesday, 21 February 2024, 12:23 PM
State Finished
Completed on Wednesday, 21 February 2024, 1:57 PM
Time taken 1 hour 33 mins
Marks 15.00/15.00
Grade 100.00 out of 100.00


Question 1

Correct

Mark 1.00 out of 1.00




During the development of the new product, Radler, Heineken would have gone
through several phases of new product development. Which one of the following
represents phase 4 of the new product development process?

Select one:
a. Physical product is developed. 
b. Product ideas are developed.
c. Product ideas are screened.
d. Non-viable product ideas are eliminated.



The correct answer is: Physical product is developed.




Question 2

Correct

Mark 1.00 out of 1.00




The consumer will go through three phases of brand loyalty. If a consumer insists on
having a MacDonald’s Big Mac burger instead of a Wimpy cheese burger, during
which phase of brand loyalty is the consumer going?

Select one:
a. Brand recognition
b. Brand preference
c. Brand insistence 
d. Brand refusal



The correct answer is: Brand insistence




1 of 7 21/02/2024, 14

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