Essentials of Entrepreneurship and Small Business Management + Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
Exam study book Essentials of Entrepreneurship and Small Business Management + Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business of Thomas W. Zimmerer, Norman M. Scarborough, Doug Wilson - ISBN: 9780132425681 (ALL YOU NEED)
Started on Wednesday, 21 February 2024, 12:23 PM
State Finished
Completed on Wednesday, 21 February 2024, 1:57 PM
Time taken 1 hour 33 mins
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
During the development of the new product, Radler, Heineken would have gone
through several phases of new product development. Which one of the following
represents phase 4 of the new product development process?
Select one:
a. Physical product is developed.
b. Product ideas are developed.
c. Product ideas are screened.
d. Non-viable product ideas are eliminated.
The correct answer is: Physical product is developed.
Question 2
Correct
Mark 1.00 out of 1.00
The consumer will go through three phases of brand loyalty. If a consumer insists on
having a MacDonald’s Big Mac burger instead of a Wimpy cheese burger, during
which phase of brand loyalty is the consumer going?
Select one:
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand refusal
The correct answer is: Brand insistence
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