CPCM- Syndicated Geodemographic-
behavioral data Exam Guide Q&A
•A demand index measures whether the target product group has been sold in a store. -
Answer-False
•What is the most important element of geodemographic behavioral data analysis? -
Answer-Analyzing the way consumer behavior and lifestyle interact
In geodemographic behavioral data analysis, should you use data from a variety of
sources? - Answer-Yes, By leveraging one data source against another, you can gain
valuable insights that wouldn't be available by analyzing a single source
What is a block group? - Answer-The smallest level on census geography for which you
can get full demographic data from the US Census Bureau
•What is a consumer trade area or market area? - Answer-An area surrounding a store
that contains consumers that the store can effectively reach and potentially influence
•Looking at this chart, what can you say about Retailer A's customers, when compared
to the Charlotte market? - Answer-Retailer A's customers are more likely to be younger
male Hispanics with lower levels of education
•Looking at these Demand Indices, which of the following conclusions would be correct?
- Answer-Retailer A's banner 1 stores have the most opportunity with the Budget, Value
and Professional segments
•In geodemographic behavioral analysis, why would it be important to know about a
change in a consumer's marital status? - Answer-A change in marital status may lead to
a change in lifestyle
•You know that white-collar males are targeted consumers for Widgets to Go. How
could you use this information to identify the best stores to carry this product? - Answer-
Use data management software to identify stores with heavy concentrations of white
collar male shoppers
Which of the following are not good reasons to use geodemographic data? (Select all
that apply) - Answer-Geodemographic models leverage rich survey data, clusters are
easy to understand, technology exists to leverage the results
behavioral data Exam Guide Q&A
•A demand index measures whether the target product group has been sold in a store. -
Answer-False
•What is the most important element of geodemographic behavioral data analysis? -
Answer-Analyzing the way consumer behavior and lifestyle interact
In geodemographic behavioral data analysis, should you use data from a variety of
sources? - Answer-Yes, By leveraging one data source against another, you can gain
valuable insights that wouldn't be available by analyzing a single source
What is a block group? - Answer-The smallest level on census geography for which you
can get full demographic data from the US Census Bureau
•What is a consumer trade area or market area? - Answer-An area surrounding a store
that contains consumers that the store can effectively reach and potentially influence
•Looking at this chart, what can you say about Retailer A's customers, when compared
to the Charlotte market? - Answer-Retailer A's customers are more likely to be younger
male Hispanics with lower levels of education
•Looking at these Demand Indices, which of the following conclusions would be correct?
- Answer-Retailer A's banner 1 stores have the most opportunity with the Budget, Value
and Professional segments
•In geodemographic behavioral analysis, why would it be important to know about a
change in a consumer's marital status? - Answer-A change in marital status may lead to
a change in lifestyle
•You know that white-collar males are targeted consumers for Widgets to Go. How
could you use this information to identify the best stores to carry this product? - Answer-
Use data management software to identify stores with heavy concentrations of white
collar male shoppers
Which of the following are not good reasons to use geodemographic data? (Select all
that apply) - Answer-Geodemographic models leverage rich survey data, clusters are
easy to understand, technology exists to leverage the results
