100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary Chapter 5 ~ Principles of Marketing $3.79   Add to cart

Summary

Summary Chapter 5 ~ Principles of Marketing

1 review
 82 views  0 purchase
  • Course
  • Institution
  • Book

Samenvatting is afkomstig van 'Principles of Marketing´ Global edition, 16th edition'. Geschreven door Philip Kotler en Gary Armstrong. De samenvatting is geordend per leerdoel van de lessen. De stof in de samenvatting is tot stand gekomen door een combinatie van het boek en de PowerPoint om zo ...

[Show more]

Preview 1 out of 4  pages

  • No
  • Chapter 5
  • October 8, 2018
  • 4
  • 2017/2018
  • Summary

1  review

review-writer-avatar

By: valentijnvanmaris • 5 year ago

avatar-seller
Marketing and sales Block 2 Chapter 5 Summery


Recognize the elements of the model of buyer behaviour and distnguish the marketng
stmuli from other stmuli.




The model of buyer behaviour

 Understanding the whys of buying behaviour is very difcult
 The environment is divided in 2 groups
o Marketing stimuli  product, price, place, promotion
o Other stimuli  economic, technological, social, cultural
 Buyers black box  turned into buyer responds
o Its is difcult to ‘see’ inside the consumers head and fgure out the whys of buying
behaviour (that’s why it’s called the black box)
o Buyer’s characteristics  how he/she perceived and reacts to the stimuli
o Buyer’s decision  decision afects his h her behaviour

We look frst of buyer characteristics as they afect buyer behaviour and then discuss the buyer
decision process



Comprehend how buyers can respond to various marketng eforts and situatons in the buyer’s
environment

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Fleurultee. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.79. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

64438 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.79
  • (1)
  Add to cart