Exam (elaborations)
Test STRATEGY
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Test key for the strategy module test from year 3 of SBRM.
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Samenvatting Inleiding in de Bedrijfskunde 2: Fundamentals of Strategy
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Marketing Planning and Strategic management
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Summary Advanced management chapter 1 - 5
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statements about strategic positon1 OPERATIONAL LEVEL strategy is about competng successfully in
partcular markets.
2 In the shake-out phase of the industry lifecycle we usually see low
rivalry.
3 Social responsibility is the formal way in which an organisaton has to
present its performance to the public.
Introductonn:An:industry:is:a:group:of:frrs:producing:products:and:
services:that:are:essentaaay:the:sare.
4 An example of an 'industry' is the automobile industry.
5 Among others, the PESTEL model provides raw data from which to
identfy key drivers of change.
6 HR approach is not an element of the cultural web.
7 In a period of fux, strategies may change but in no clear directon.
statements about introducing strategy
21 By 'strategic drif', J&S mean the progressive failure of strategies to
address the strategic positon of the organisaton.
22 Entering a new market requires a strategic decision.
Introductonn:Strategy:is:aboout:expaoitng:the:strategic:capaboiaites.
23 An example of strategic capabilites is: 'resources'
24 'Strategic directon' refers to the underlying intent of a strategy, e.g.
consolidaton.
25 Launching a new advertsing campaign requires a strategic
decision.
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