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TEST BANK for Essentials of Marketing, A Marketing Strategy Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon A+
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TEST BANK for Essentials of Marketing, A Marketing Strategy Planning Approach. 17th Edition ISBN10: by William Perreault, Joseph Cannon A+

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  • February 29, 2024
  • 545
  • 2023/2024
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  • 17th edition
  • 17th edition 2024
  • r essentials of marketing a marketing strategyp
  • r essentials of marketing a marketing
  • william perreault joseph cannon

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TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372




TEST BANK for Essentials of Marketing, A Marketing
Strategy_Planning Approach. 17th Edition ISBN10:
1260260372 by William Perreault, Joseph Cannon, E and
Jerome McCarthy




Test Bank Page 1

, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372




Chapter 01

The Scope and Challenge of International Marketing



True / False Questions




1. For companies today, becoming international is a luxury only some can afford.



True False



2. Companies from the Netherlands are the leading group of investors in the United States.



True False



3. International marketing involves selling of a company's goods and services to consumers or users

in more than one nation for a profit.



True False



4. The difference between domestic and international marketing lies in the different concepts of

marketing.



True False



5. An international marketer must deal with at least two levels of uncontrollable uncertainty.

Test Bank Page 2

, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372




True False



6. The geography and infrastructure of a country are uncontrollable factors that influence the

business decisions of a company in an international market.



True False

7. The uncontrollable factors affecting international marketing are limited to political forces,

economic climate, and competitive structure.



True False



8. The level of technology in a country is an uncontrollable element for international marketers.



True False



9. The uncontrollable factors a company has to deal with decreases with the number of foreign

markets in which it operates.



True False



10. The controllable elements can be altered in the long run and, usually, in the short run to adjust to

changing market conditions, consumer tastes, or corporate objectives.



True False



Test Bank Page 3

, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372




11. Political and legal forces, economic climate, and competition are some of the domestic

environment's controllable factors.



True False



12. The foreign policies of a country have a direct effect on a firm's international marketing success.



True False



13. Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an

uncontrollable element, in an international marketing scenario.



True False



14. The business activities of international marketers are not affected by competition in their domestic

market.




True False

15. The process of evaluating the uncontrollable elements in an international marketing program

involves substantial doses of cultural, political, and economic shock.




True False



16. Level of technology remains unchanged across countries making it a fairly controllable factor in

international marketing.



Test Bank Page 4

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