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Introduction
Communication is an essential aspect of any organization, as it determines how
information is shared, decisions are made, and relationships are built. In this report, we
explore the mechanistic and interactional communication approaches and their
implications for organizational communication. We also examine the rationale for
integrating organizational communication, the key locations in the organization that are
centrally important to communication integration, and the processes for achieving
communication integration. Furthermore, we discuss the role of corporate identity in
improving communication integration and relations with stakeholders. Finally, we analyze
Van Riel’s model of integrated communication measurement to demonstrate how
organizations can effectively plan, implement, and evaluate their communication
activities.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
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