Exam (elaborations)
ARE 136 CH 12 questions and answers verified and updated.
- Course
- Institution
1. Events are an example of measured media. a. True b. False - correct answer-b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - correct answer-b. False 3. A media vehicle re...
[Show more]