CFRE - #1: Current and Prospective Donor Research (16%) Exam Questions With Correct Answer
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Course
CFRE - Certified Fundraising Executive
Institution
CFRE - Certified Fundraising Executive
CFRE - #1: Current and Prospective Donor
Research (16%) Exam Questions With
Correct Answer
Fundraising includes 3 steps: - answeridentification, cultivation, solicitation (Ciconte, 137)
While conducting research, keep in mind some reason why people contribute to organizations:
- answer1. Peopl...
CFRE - #1: Current and Prospective Donor Research (16%) Exam Questions With Correct Answer Fundraising includes 3 steps: - answer✔✔identification, cultivation, solicitation (Ciconte, 137) While conducting research, keep in mind some reason why people contribute to organizations: - answer✔✔1. People give to people, not organizations. 2. People can give only what they have, not what orgs think they have. 3. People give only when they are interested and involved in a cause or org. (Ciconte, 137 -138) The best way to identify prospective donors: - answer✔✔Use the people and information resources already found within an organization. (Ciconte, 138) First phase of research process: - answer✔✔Organization will compile a list of "suspects" - individuals who with further research may become qualified prospective donors for the org. (Ciconte, 1 38) The most effective method of identifying new prospects is to consider those individuals who are currently, or previously, involved. These groups, the org's "family", include: - answer✔✔Board members (current and past), current gift club members, curren t donors, volunteers, alumni, staff leaders, affiliated groups, advisory council members, special event attendees (Ciconte, 138) A prospect profile should include: - answer✔✔Basic information: name, address, telephone, occupation, work address, date and pl ace of birth, marital status, family data, giving history within org, cultivation contacts, org events attended. Internal info: gift potential evaluated by peers and professional staff, solicitation assignments and results Other: news clippings mentioning prospect, articles about prospect from internal and external, copies of correspondence, memos of telephone contacts, written reports by development staff
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