MNM2615 Assignment 1 Semester 1 2024
(a) Discuss the technological progress in Africa (5 marks for the theoretical discussions).
(b) Explain how the chosen SME/SMME can infuse the technological progress in the business (10 marks for the practical application). (15)
QUESTION 3
(a) Disc...
Exam (elaborations) MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024 • Course • Marketing in Africa - MNM2615 (MNM2615) • Institution • University Of South A...
Exam (elaborations) MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024 • Course • Marketing in Africa - MNM2615 (MNM2615) • Institution • University Of South A...
Exam (elaborations) MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024 • Course • Marketing in Africa - MNM2615 (MNM2615) • Institution • University Of South A...
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, QUESTIONS
Background and key concepts should not be more than half a
page (5 marks for the background and key concepts). (5) Then
answer the following questions:
QUESTION 2
(a) Discuss the technological progress in Africa (5 marks for the
theoretical discussions).
(b) Explain how the chosen SME/SMME can infuse the
technological progress in the business (10 marks for the practical
application). (15)
QUESTION 3
(a) Discuss the cultural influences on the decision-making process
as part of African consumer buying (5 marks for the theoretical
discussion).
(b) Give examples of practical applications of the decision-making
process that is part SME/SMME consumers’ buying (10 marks for
the practical application). (15)
QUESTION 4 (a) Describe to the identified SME/SMME owner the
marketing implications relating to growth in mobile and internet
access (5 marks for the theoretical discussions). (b) Describe how
the identified SME/SMME can practically capitalise on this growth
with reference to its marketing strategy (10 marks for the
practical application). (15)
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