This document is a summary of all of the lecture notes made during the 1st Year, Semester 1 of BSc Web & User Experience Design.
It covers what UX Design actually means, principles of design, how to make and structure a good website (as well as the planning process), accessibility & inclusiveness...
Contents
Introduction to Design 1
Contents 1
What do we mean by web and UX design? 2
Referring to users 3
Audience demographics 5
Dieter Rams’ 10 principles of good design 6
What makes a good website? 7
Narrative theory 8
Information architecture 9
The psychology of colour 11
Colour essentials 12
Typography essentials 13
Styleguides 14
Web Designer 15
Accessibility, Usability, & Inclusive Design 16
Accessibility 16
Usability 18
Inclusive Design 20
How to make the site more inclusive 21
Auditing Tools 22
Tools & Approach 23
HTML 24
CSS 25
Bootstrap 26
Visual Studio Code 27
GitHub 28
Project management 29
Embedding 30
Images 30
Other Content 31
Creative Critique Feedback 33
Animation & Iconography 34
Animation 34
Document Writing 35
Design Process Document 38
Website Content 41
Index 41
,Places to Stay 42
Spots to Eat 43
Sights & Activities 44
History of Windsor 45
Travel Resources 46
,What do we mean by web and UX design?
Web design
Refers to the design of websites that are displayed on the internet. Usually refers to
the user experience aspects of website development.
Responsive design
The process of making websites adaptable to all devices & screen sizes in terms of
both form and function → the layout of a page changes based on the size &
capabilities of the device being used.
Web 1.0, 2.0, 3.0
User experience (UX) design
How a person feels when interfacing with a system. The system could be a website,
web application or desktop software.
Cont.
Encompasses all aspects of the end-user’s interaction with the company, its services
& its products.
, Referring to users
Target market
A specific group of people you plan to target with your products / services. This
group may share several demographic chars. such as age, gender, occupation etc.
Target audience
A narrower / certain section of your target market. The group of people you want
to target for a specific advertising activity, marketing campaign, or promotion effort.
Cont.
Also known as target customer or target consumer.
Target audience profile
A specific group of customers most likely to respond positively to your promotions,
products & services.
End user
A person for whom a product development team designs their product. They use a
finished product or software application, and may not be those who install & manage
the software.
End user vs customer
A customer purchases the product and then resells it, whereas an end user is
someone who completes the final purchase of a product
Cont.
End users have no choice in the product they buy, as the customers are the ones
who sell it to them.
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